Parisien: Mobile Location-Based Standards and the Future of DOOH (quividi)
In this video, I will explain the significance of the Interactive Advertising Bureau and the Mobile Marketing Association’s Media Rating Council-sponsored audience standard, which is dubbed the Location-Based Advertising Measurement Guidelines, to the digital out-of-home and digital place-based space. And it risks to be highly significant indeed. […]
Tue, May 23, 2017 at 5:11 PM