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OOH ad tech firm Moving Walls wins two Marketing Excellence Awards

12th November 2024, Malaysia - Moving Walls, an award-winning global technology group providing enterprise software for adtech & mediatech for all Out-Of-Home (OOH) Advertising stakeholders, was adjudged as the gold winner in Excellence in Programmatic Marketing and silver winner for Out-of-home advertising at the 13th annual edition of the Marketing Excellence Awards. […]

Moving Walls · Promoted content
Tue, Nov 12, 2024 at 12:22 AM

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26.7% of DOOH ad dollars are spent programmatically (Podcast by OOH Insider, 28:00)

By Tim Rowe. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. […]

theoohinsider.com · Promoted content
Tue, Nov 12, 2024 at 12:11 AM

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Shopify’s take on the advantages of billboard advertising for SMBs

The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. […]

shopify.com
Tue, Nov 12, 2024 at 12:11 AM

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New: Free online OOH networking meetings (Billboard Insider)

Billboard ad designer Wes Frick has launched a brand new, free online out of home advertising networking group to provide multiple free networking opportunities for professionals in the out-of-home (OOH) advertising industry. […]

billboardinsider.com · Promoted content
Tue, Nov 12, 2024 at 12:10 AM

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Highlights from Samsung’s LOOKBEYOND24 virtual digital signage conference

GRONINGEN, The Netherlands, Nov. 12, 2024 -- LOOKBEYOND's 2024 virtual conference brought to you by ScreenCom, in partnership with Samsung Electronics and the Global Signage Alliance, concluded successfully, showcasing the latest advancements in digital signage. Attendees witnessed presentations from industry experts on hot topics like Samsung's CMS VXT and sustainability in digital signage. […]

ScreenCom · Promoted content
Tue, Nov 12, 2024 at 12:10 AM

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OOH ad operator Vector Media replaces CEO (Billboard Insider)

After nearly eight years as CEO—and two decades of dedicated service to the company—Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s partnerships, including in Los Angeles, where the company is pioneering the nation’s premier digital advertising network. […]

billboardinsider.com
Tue, Nov 12, 2024 at 12:10 AM

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New digital signage capabilities in ChromeOS ecosystem (Invidis)

Marco Wasserman. Chrome Summit 2024 – EMEA in Dublin was centered around the latest updates and products in the ChromeOS ecosystem. First and foremost, Google demonstrated how it integrates its key services – Cloud, OS, Browser, and AI – into ChromeOS to enhance customer service and user experience. […]

invidis.com
Mon, Nov 11, 2024 at 10:00 PM

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“Lamar will be back in the M&A market next year”: CEO (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. […]

billboardinsider.com
Mon, Nov 11, 2024 at 9:58 PM

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Western Union launches a retail media network that includes website, mobile app, and digital out-of-home (DOOH) screen network at retail locations (BusinessWire)

Western Union audiences are available and accessible across company-owned channels including its website, mobile app and digital out-of-home (DOOH) screen network at select retail locations. Brands can also engage Western Union customers through audience extension including digital displays, online video (OLV), over-the-top (OTT), and connected tv (CTV) via the platform of their choice. […]

businesswire.com
Mon, Nov 11, 2024 at 9:54 PM

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LG Electronics sets ambitious B2B revenue goal to offset declining consumer demand (TechRadar)

LG Electronics wants to expand its B2B offerings;  The goal is to hit $7.5 billion in B2B revenue by 2030;  The tech giant is looking to expand into digital signage and medical monitors. […]

techradar.com
Mon, Nov 11, 2024 at 9:52 PM

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LG introduces display that can be stretched by up to 50% (AVInteractive)

The 12″ panel can be stretched to 18″ more than 10,000 times, while delivering 100ppi and full-colour RGB, compared to just 14″ in the prototype that LG first showed two years ago. The prototype 12″ display can be elongated to up to 18″, while delivering 100ppi and full-colour RGB. […]

avinteractive.com
Mon, Nov 11, 2024 at 9:40 PM

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German supermarket chain to add 1,000 displays to stores (AVInteractive)

DOOH operator Digooh Media has signed a deal with Edeka Minden-Hannover to supply large-format Digital City Light Poster advertising displays for the entrances to the retailer’s stores. Around 1,000 of the company’s large-format Digital City Light Poster (DCLP) advertising displays will be positioned at the entrance to Edeka stores in the coming months. […]

avinteractive.com
Mon, Nov 11, 2024 at 9:33 PM

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Watsons’ 8,000th store in Manila shows how digital signage connects offline and online customer experiences (Invidis)

by Florian Rotberg. AS Watson is the world’s largest international health and beauty retailer, operating more than 16.500 stores under 12 retail brands. In Europe, AS Watson holds a 40 percent share in German drugstore chain Rossmann. […]

invidis.com
Mon, Nov 11, 2024 at 4:43 PM

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Daktronics to Convert $25 Million Convertible Promissory Note into Common Stock

BROOKINGS, S.D., Nov. 08, 2024 -- Daktronics, Inc. […]

Daktronics
Mon, Nov 11, 2024 at 4:34 PM

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Belfast’s Main Live Events Venue Does Digital Signage Refresh Across Venue (16:9)

The SSE Arena in Belfast has had digital signage as part of its communication mix since 2015, and the 11,000-seat venue – Northern Ireland’s ... […]

sixteen-nine.net
Mon, Nov 11, 2024 at 9:38 AM

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