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Cape Town’s new out-of-home advertising by-law tightens regulation (The Media Online)

The City said the by-law regulates outdoor advertising in a manner that facilitates economic opportunities while being sensitive to Cape Town’s natural and cultural environment. Many areas within the city have unique visual, historical and cultural appeal, and this must be taken into account when permitting outdoor advertising. […]

themediaonline.co.za
Mon, Aug 19 at 12:17 AM

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South Korea’s subway operators are raising billions of won by selling station co-naming rights to corporations (Straits Times)

South Korea’s subway stations allow corporations to place their names alongside the well-known station names, to make up for substantial operating losses. Seoul Metro, the operator of Subway Line Nos. […]

straitstimes.com
Mon, Aug 19 at 12:17 AM

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South Africa’s Primedia Out-of-Home adds screens in nine pharmacies to its programmatic DOOH inventory (Media Update)

Primedia Out-of-Home recently launched programmatic-enabled in-store screens at nine Dis-Chem pharmacies. The integration of weather-triggered campaigns represents another breakthrough, allowing brands to dynamically adjust messages based on real-time weather conditions. […]

mediaupdate.co.za
Mon, Aug 19 at 12:14 AM

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Local Miami Government Funds Test Of Real-Time, AI-based American Sign Language Messaging On Airport Digital Signage (16:9)

The Miami-Dade regional government is investing $100,000 into a UK company that will trial AI-driven text to sign language content on digital signage screens ... […]

sixteen-nine.net
Mon, Aug 19 at 12:10 AM

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In-store advertising a major contributor to Walmart’s retail media revenues (Marketing Dive)

Peter Adams, Senior Reporter. More ads have started appearing in self-checkout lane screens, TV aisles, sampling stations and over Walmart’s store radios as the retailer vies to better monetize its formidable brick-and-mortar footprint. In the offsite arena, Connect has struck deals with publishers like Disney to use its first-party shopper data to better target and measure ads on connected TV. […]

marketingdive.com
Sun, Aug 18 at 4:28 PM

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Ireland: OOH Effectiveness Up 8 Points in 2024 (AdWorld)

Colum Harmon, marketing director, PML Group. Analysis of more than 500 Irish OOH campaigns in H1 2024 indicates that the overall effectiveness of Outdoor has increased by an impressive 8 points compared to the same period 2023. The 500+ campaigns were included in PML Group’s IMPACT research programme, with research conducted independently by Ipsos B&A. […]

adworld.ie
Sun, Aug 18 at 4:22 PM

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OOH ad sales: How to get more renewal contracts (Billboard Insider)

Lisa & Dan Nausley. Clients can quickly discern if your primary objective is to pad your commissions. If they sense that your motivations are self-serving, they may attend one meeting out of obligation, but they certainly won’t be returning for more. […]

billboardinsider.com
Sun, Aug 18 at 4:20 PM

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Meadow Outdoor says Daktronics is responsible for the digital billboards that were hacked in Oregon (New York Post)

“This was a global issue for the vendor Daktronics, which operates the LED screens,” Mesaros said. Video screens on several Oregon Lottery billboards were apparently hacked by furries, who posted a video of a cartoon of a human-like cat playing around, according to a report. […]

nypost.com
Sun, Aug 18 at 4:18 PM

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Oregon Lottery LED Billboards Hacked with Cute Furry Animals, OOH ad operator passed the blame onto Daktronics (Casino)

The adorable attack affected at least seven billboards across the state, which were designed to display the current Powerball Jackpot prize and not animated kittens, local CBS affiliate KOIN 6 reported. Mesaros confirmed to KOIN 6 that it was a “global issue for the vendor Daktronics, which operates the LED screens. […]

casino.org
Sun, Aug 18 at 4:04 PM

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Summit Integrated Systems Transforms Shoreline City Church with ROE Visual LED Displays

Summit Integrated Systems used ROE Visual's LED displays to craft a halo-shaped LED screen above the stage with two large side screens. The post Summit Integrated Systems Transforms Shoreline City Church with ROE Visual LED Displays appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, Aug 16 at 1:08 PM

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CI Exclusive: Kramer & ZeeVee on Benefits of Recent Acquisition

In an exclusive interview, Gilad Yron of Kramer & Bob Michaels of ZeeVee attest that the acquisition will create a powerhouse in the AV-over-IP domain. The post CI Exclusive: Kramer & ZeeVee on Benefits of Recent Acquisition appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, Aug 16 at 12:55 PM

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Haivision to Showcase Command 360 Videowall Solution at GSX 2024

At GSX 2024, Haivision will showcase its Command 360 videowall solution, designed to enhance operational efficiency and situational awareness in command centers. The post Haivision to Showcase Command 360 Videowall Solution at GSX 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, Aug 16 at 11:28 AM

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LED Headers Over Arrivals Carousels Make Where To Pick Up Bags Obvious For Even The Most Jet-lagged Traveler (16:9)

Screens in the arrivals/luggage carousels of airports have now grown common – mainly DOOH ad screens trying to leverage the long wait times and ... […]

sixteen-nine.net
Fri, Aug 16 at 11:01 AM

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Brick Statue of Aston Villa’s Iconic Lion Projection-Mapped At Football Club’s Reimagined Stadium Store (16:9)

Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a ... […]

sixteen-nine.net
Fri, Aug 16 at 8:40 AM

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10 (Really Popular) Things Out of Home Advertising Is Growing Faster Than and Why

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dashtwo.com
Fri, Aug 16 at 5:11 AM

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