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What to do if your digital billboard has been hacked; and how to prevent it (Billboard Insider)

Prevention: One common theme we heard in our discussions is encouraging owner/operators to remember that manufacturers sell digitals as a complete system. If you decide to not include the entire package, including routers or some of the ancillary pieces to save money, you might be putting yourselves at greater risk. Always be focused on best practices. […]

billboardinsider.com
Tue, Aug 20 at 4:10 PM

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DPAA’s Video Everywhere 2024 Global Summit Oct 15, 2024 Pier Sixty, NYC

“We Celebrate the Growing Role of Digital OOH & Programmatic Innovation in Today’s Omnichannel Marketing Mix.” Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]

dpaasummit.com · Promoted content
Tue, Aug 20 at 3:56 PM

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How much does a billboard cost? A complete guide (Broadsign)

Quinn Mason. Unfortunately, the answer isn’t straightforward, as billboard advertising costs vary and depend on several factors, including location, circulation, size, format, and audience demographics. Traditional (i.e., static) billboards, however, can run from $1,000 to $2,000 a month for campaigns in rural areas, $1,500-$5,000 in small to midsize cities, and $14,000 and up in larger markets. […]

broadsign.com
Tue, Aug 20 at 3:55 PM

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VIOOH’s manager explains how programmatic DOOH campaigns can be measured (Performance Marketing World)

Adam Orridge, Senior Insights and Measurement Manager at VIOOH, looks at ways to measure out of home advertising with some practical tips and case studies. Many in our industry feel confused or uncertain about how to effectively measure programmatic digital out-of-home (prDOOH) campaigns. […]

performancemarketingworld.com · Promoted content
Tue, Aug 20 at 3:18 PM

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Test Demos Moving Digital Signage Content To Remote Displays Using Broadcast TV Tech (16:9)

Mobile broadband advances and cell tower build-outs have meant deploying connected digital signage and DOOH networks is far less complicated and expensive than it ... […]

sixteen-nine.net
Tue, Aug 20 at 8:31 AM

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Solutions Provider’s New Blue Square X Spin-Out To Lead With Creative Thinking On LED Video Wall Jobs (16:9)

Many, many times, I have heard directly or related by industry friends some baffling stories about big budget LED video wall projects being budgeted, ... […]

sixteen-nine.net
Tue, Aug 20 at 8:03 AM

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Invidis ranks digital signage software providers

by Florian Rotberg. Market leader Stratacache boasts an installed base of over 2.5 million, although not all licenses operate under the SaaS model. By the end of the decade, we anticipate 5 to 10 major players dominating half of the market for large projects. […]

invidis.com
Mon, Aug 19 at 5:55 PM

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Australia’s largest OOH ad operator Ooh!media suffers revenue blow amid contract loss (Capital Brief)

By John Buckley. Ooh!media, suffered a 3% revenue slide in the June half following the loss of a major contract with Vicinity shopping centres. The numbers: Ooh!media reported revenue for the June half of $288.3 million, under estimates E&P estimates of $300.5 million. […]

capitalbrief.com
Mon, Aug 19 at 5:52 PM

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Outfront says its Chicago inventory is 90% sold leading into Democtaric Convention (Billboard Insider)

OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from political advertisers than in previous cycles. […]

billboardinsider.com
Mon, Aug 19 at 5:50 PM

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Renkus-Heinz Adds Exclusive Distributor for Chinese Market

Shanghai You Shi Wei Xin will bring the Renkus-Heinz comprehensive portfolio of products to the region of China. The post Renkus-Heinz Adds Exclusive Distributor for Chinese Market appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 19 at 5:34 PM

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A new digital signage category is emerging: large-format e-paper displays (Invidis)

by Florian Rotber. Almost no energy consumption, readable even in direct sunlight. The first display manufacturers have already launched commercial solutions. […]

invidis.com
Mon, Aug 19 at 5:21 PM

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Digital signs without battery and cables (Invidis)

by Antonia Hamberger. A step closer to making digital signage wireless: Digital View has introduced a 13,3 inch e-paper display, the first one on the market that uses Wi-Charge’s infrared technology. Digital View, a silicon valley company, is launching the first full-color e-paper display that can be powered wirelessly via infrared. […]

invidis.com
Mon, Aug 19 at 5:18 PM

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Verde Outdoor Media buys Great Outdoor Advertising, number of assets undisclosed (Billboard Insider)

The acquisition adds posters, bulletins, and digital billboards in the Philadelphia tri-state area and New York’s western region. […]

billboardinsider.com
Mon, Aug 19 at 4:53 PM

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Commercial Integrator’s 40 Influencers under 40: The Class of 2024

CI’s 40 Influencers Under 40, Class of 2024, reflects a broad cross section of our industry’s changemakers, emerging superstars and young leaders. The post Commercial Integrator’s 40 Influencers under 40: The Class of 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 19 at 4:30 PM

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Just Add Power Announces Guitar Raffle at CEDIA Expo 2024

For the eighth consecutive year, Just Add Power will raise awareness for the Guitars for Vets program with the giveaways at booth #3333. The post Just Add Power Announces Guitar Raffle at CEDIA Expo 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Aug 19 at 3:23 PM

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