Monday, November 25, 2024

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Wednesday, August 21 Wed, Aug 21

Worrying trend to watch? Chick-fil-A’s Atlanta-area drive-thru-only test store has no pre-sell or menu displays (16:9)

It’s a bit premature to see a newly-opened Chick-fil-A drive-thru restaurant as a worrying trend, but a new two-story, four-lane operation that’s opened in the general orbit of Atlanta is certainly noteworthy for the near or total absence of the promo and drive-thru menu displays that are typical in the North American fast food business. […]

sixteen-nine.net
Wed, Aug 21 at 10:42 AM

How Elevision enhanced its sales strategy and media operations with the Broadsign Platform

Juliana Lai. Initially, Elevision’s network consisted of elevator screens in high-end residential and commercial buildings in Dubai and Abu Dhabi. Over the last four years, large-format DOOH screens have been added to its network and expanded into premium business districts, including the Dubai International Financial Centre and the Dubai World Trade Centre. […]

broadsign.com · Promoted content
Wed, Aug 21 at 12:10 AM

Tuesday, August 20 Tue, Aug 20

US out-of-home (OOH) advertising revenue increased 3.4% in the second quarter of 2024: OAAA (EZ Newswire)

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. […]

app.eznewswire.com
Tue, Aug 20 at 9:45 PM

QMS sales head says Olympics have given Australian OOH industry a boost amidst ‘dreary market’ (Mumbrella)

By Rosie Drew and Neil Griffiths. After a period of stagnation, the marketing and advertising industry received a much-needed boost during the Olympics, according to QMS head of sales, Tim Murphy. Speaking to Mumbrella this week, Murphy explained how the leading international sporting event revitalised brand campaigns on a global scale. […]

mumbrella.com.au
Tue, Aug 20 at 4:11 PM

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