Tuesday, February 25, 2025

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Wednesday, November 20, 2024 Wed, Nov 20, 2024

OOH legal: Lamar wins approval for the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard (Billboard Insider)

New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The city’s 2006 Sign ordinance had prohibited the construction of new billboards or the improvements of non-conforming sign. The agreement looks to be a win for everyone. […]

billboardinsider.com
Wed, Nov 20, 2024 at 2:53 PM

Tuesday, November 19, 2024 Tue, Nov 19, 2024

Grocery TV Expands In-Store Retail Media Network to Over 5,000 Stores Through Redner’s Markets Partnership

In-store retail media platform Grocery TV has partnered with Redner's Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware. Grocery TV powers in-store retail media networks for grocery retailers. Redner's will use Grocery TV's in-house technology stack to power screens at the entrance and front end in their stores. […]

Grocery TV
Tue, Nov 19, 2024 at 5:50 PM

Award-winning adtech company Veridooh expands into the Netherlands through partnership with Zuiver Group

18 November 2024, Sydney: Australian adtech company Veridooh has today announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market. In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery. […]

dpaaglobal.com
Tue, Nov 19, 2024 at 10:43 AM

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