AMETEK SurgeX will showcase its Vertical Series+ PDU and Defender Series+ at CEDIA Expo 2024, featuring advanced SurgeX CONNECT capabilities The post AMETEK SurgeX to Showcase Vertical Series+ At CEDIA Expo appeared first on Commercial Integrator. […]
This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written ... […]
By Victoria McNally. Yahoo said these retail media networks will add roughly 70 million grocery shoppers and 20 million gym-goers to its pool of addressable audiences. More importantly, both retail audiences are made up of verified, first-party data sets, which have more inherent value to marketers as third-party options become scarce and privacy regulations stricter. […]
By Nich Weinheimer, EVP, Strategy, Skai, an omnichannel marketing platform. Currently, advertisers have more than 200 RMNs available for their consideration and budgets — the lion’s share of which currently flows to market leaders Amazon and Walmart. […]
by Steve May. The move combines Sony’s Cloud API and Zero-Touch Provisioning with Xibo’s software solution. The idea is to simplify the way businesses deploy, scale, and manage their signage network remotely. […]
by Andy McDonald, SVP, Government Affairs, OAAA. The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled “Human Approval of Content for Digital Displays. […]
Bishopp Airport Advertising has secured an exclusive, multi-year advertising partnership with Launceston Airport. The agreement, covering both indoor and outdoor advertising programs, marks Launceston Airport becoming the company’s 25th airport advertising partnership across Australia and New Zealand. […]
BMW Park, home of the FC Bayern basketball team in Munich, Germany, will host the world’s first permanent ASB GlassFloor LED video sports surface. BMW Park, home of FC Bayern Basketball in Munich, has entered into a partnership with supplier ASB GlassFloor. […]
Chris Riegel, CEO and Founder of STRATACACHE. STRATACACHE technology provides anonymous shopper pathing, which can be tied back to loyalty or transaction data at the register by opt-in. This insight gives retailers the power to build audiences based on real in-store shopping behaviour. […]
Jetbuilt will showcase JetBot, its AI-driven desk, that will help streamline and simplify technical support and customer service calls, at CEDIA Expo/CIX Expo 2024. The post Jetbuilt to Debut JetBot at CEDIA Expo 2024 appeared first on Commercial Integrator. […]
Real-World Ads Engages and Drives Consumer Action Published: August 22, 2024 The latest report from Harris Poll and OAAA ), The Effectiveness of Digital OOH Advertising, reveals that real-world screens are a powerful force in driving consumer behavior. […]
NEW YORK—Premier out-of-home media company Branded Cities replaced a prominent video platform near New York City’s Bryant Park with EMPIRE™ Exterior video technology from SNA Displays. On 42nd Street’s busy commuter corridor between 6th and 7th, the LED spectacular reaches an estimated 3 million people per week. […]
Kuala Lumpur, 22nd August 2024 – Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, will be hosting “Media for a Better World: A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur. […]
Pro AV revenue will grow from $306.4 billion in 2023 to $325 billion in 2024, a healthy growth rate of 6.1%, but down from 6.9% from the previous year. Per the organization, the market will add $98 billion over the next five years, with a 5.35% CAGR. While office upgrades and evolution continue, the experience economy is dominating growth in pro AV. […]
Digital out of home (DOOH) revenue accounts for 74.4% of total net media revenue year-to-date, an increase over the recorded 71.9% for the same period last year. Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024. […]
