Raw Feed & Search

DPAA Women’s Empowerment Program Teams Up with Bianca Best (Publicis) Author of Forthcoming Book, Big Impact Without Burnout

Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer   NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025. […]

dpaaglobal.com
Tue, Nov 26, 2024 at 10:12 AM

Permalink

Tech That Pours Transistor-Filled Inks On MicroLEDs Touted As Way To Realize Mass Market Pricing (16:9)

A UK chemicals company is teaming up with one of the world’s largest display manufacturers to co-develop a new kind of transparent display that ... […]

sixteen-nine.net
Tue, Nov 26, 2024 at 8:53 AM

Permalink

Agency executive’s take on how to integrate DOOH into omnichannel campaigns (Broadsign)

Giancarlo Arena, Head of Programmatic, Adsmurai, Global. In one campaign, Adsmurai combined mobile retargeting with DOOH placements, reinforcing brand presence at key moments throughout the day. This layered approach built familiarity and deepened engagement, guiding consumers through multiple touchpoints—from digital interactions to impactful, real-world visuals. […]

broadsign.com · Promoted content
Tue, Nov 26, 2024 at 12:10 AM

Permalink

CAPEX Spending By Display Manufacturers Surpasses $7B This Year; On Both LCD And OLED (16:9)

One indicator of the relative health of the display tech sector would be how much manufacturers are spending on equipment, and by that measure, ... […]

sixteen-nine.net
Mon, Nov 25, 2024 at 8:04 PM

Permalink

Credit market for OOH businesses is tightening (Billboard Insider)

Billboard Insider talked with several small out of home companies whose banks have refused to renew a line of credit or refused a request for acquisition funding. The data bears this out. Here’s a chart taken form the Federal Reserve Senior Loan Officer Survey on Bank Lending Practices. […]

billboardinsider.com
Mon, Nov 25, 2024 at 8:02 PM

Permalink

2025 might see a revival of OOH mergers and acquisitions market: broker (Billboard Insider)

Max Drachman, Drachman M&A Co. We are actively advising a few clients with material businesses that will come to market in 2025. Some of them have a few projects they are finishing up and others are not quite ready for a myriad of reasons, but we are confident it will be an active year. […]

billboardinsider.com
Mon, Nov 25, 2024 at 8:01 PM

Permalink

Outfront’s Chief Commercial Officer Andrew R. Sriubas leaves the company (Investing dot com)

OUTFRONT Media Inc. (NYSE:OUT), a real estate investment trust specializing in billboard and transit advertising, announced today the departure of Chief Commercial Officer Andrew R. Sriubas. […]

ca.investing.com
Mon, Nov 25, 2024 at 8:00 PM

Permalink

Ad buyers intend to double their spend on Walmart’s retail media network as it steps out of Amazon’s shadow (DIGIDAY)

By Kimeko McCoy. The growth of Walmart’s ad business, which accounts for almost a third of the retail behemoth’s overall operating income of $6.7 billion now, is due in no small part to its growing e-commerce business. Last year, Walmart’s global e-commerce sales exceeded $100 billion. […]

digiday.com
Mon, Nov 25, 2024 at 7:43 PM

Permalink

AVIXA reveals newly elected Board of Directors

LSC Chair: Cathryn Lai, Las Vegas Sands Corp. Chair of the Board of Directors: Jatan Shah, QSC; Vice Chair: Tobias Lang, LANG AG; Secretary-Treasurer: Mradul Sharma, 3CDN Workplace Tech. Directors: John Bailey, AVI-SPL; Kristin Bidwell, Audiovisual Consulting Team; Christian Carrero, Kern & Stelly Medientechnik GmbH; Nicholas E. […]

avixa.org · Promoted content
Mon, Nov 25, 2024 at 5:03 PM

Permalink

LED China 2025 February 17-19, 2025

Venue: Shenzhen Exhibition & Convention Center,Futian District. Co-located Events: Pro Audio, Lighting & Systems Asia 2025·Shenzhen; Digital Signage China 2025 · Shenzhen; SIGN CHINA 2025·Shenzhen. Travel Tip: Save on flights by flying into Hong Kong airport. […]

ledchina.com
Mon, Nov 25, 2024 at 4:57 PM

Permalink

What to expect at Questex’s Digital Signage Experience (DSE) December 7-10, 2024 in Las Vegas

Industry Leaders, Groundbreaking Technology, and Unmissable Insights Await December 7–10 in Las Vegas;  Use the code DSP20 to get a free Expo Hall Pass or 20% off Conference Pass. […]

Questex · Promoted content
Mon, Nov 25, 2024 at 4:53 PM

Permalink

How short-term activations can drive brand success this Christmas

In the countdown to Christmas when shoppers tick off their shopping lists, the opportunities for brands to make an impact are immense. […]

75media.co.uk
Mon, Nov 25, 2024 at 11:15 AM

Permalink

Out-of-Home Media Budget Optimization Drives Results

It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of planning and usually only receives a very small portion of the budget compared to its flashier cousins. […]

emcoutdoor.com
Mon, Nov 25, 2024 at 11:08 AM

Permalink

OOH Ad Spend In US Up 4.6% For 2024: OAAA

Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of ... […]

sixteen-nine.net
Mon, Nov 25, 2024 at 8:08 AM

Permalink

Tesco’s tips for marketers on how to use retail media (The Grocer)

At Tesco Media, there are a variety of channels available across on-site, in-store, and off-site. It’s a truly ‘sofa to store’ offering – one that gives brands the ability to reach customers at every stage of the shopping journey. Tapping into channels that help build brands and drive awareness and consideration also helps improve performance at the lower end of the funnel. […]

thegrocer.co.uk
Mon, Nov 25, 2024 at 12:10 AM

Permalink