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Your Essential OOH Reference Sheet

In the ever-evolving advertising world, understanding the power of different media channels is crucial for crafting effective campaigns. Out of Home (OOH) advertising, encompassing everything from billboards to transit ads, continues to prove its worth as a dynamic and influential medium. But what makes OOH stand out, and why should marketers consider it a vital part of their strategy? […]

emcoutdoor.com
Wed, Aug 28 at 10:15 AM

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CEDIA Expo 2024 Unveils Smart Stage Programming

Attendees can explore emerging trends and expert insights at the Smart Stage, sponsored by AOTO Electronics, at CEDIA Expo 2024. The post CEDIA Expo 2024 Unveils Smart Stage Programming appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Aug 28 at 9:59 AM

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Fake And Faux OOH Are Becoming More And More Fact (16:9)

Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what ... […]

sixteen-nine.net
Wed, Aug 28 at 6:53 AM

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Industry executives pitch the benefits of out-of-home advertising (Creative Brief)

Marie Le Hur, Marketing Director, Ocean Outdoor UK. I think the marketing industry does appreciate how creative and exciting out of home is - which is why fake/faux OOH has become a thing. But fake OOH is really just a piece of online content, with limited reach and without the emotion that’s driven by in person experiences. […]

creativebrief.com
Wed, Aug 28 at 12:11 AM

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Samsung’s first stereoscopic B2C display converts 2D images into 3D (Invidis)

by Antonia Hamberger. The monitor, part of Samsung’s Odyssey gaming series, comes in 27-inch and 37-inch versions. The Koreans are thus joining the ranks of Acer and Lenovo, who offer similar naked eye 3D monitors. […]

invidis.com
Wed, Aug 28 at 12:10 AM

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Samsung’s First Stretchable Micro-LED Display (Invidis)

by Antonia Hamberger. Samsung’s stretchable MicroLED display isn’t the first of its kind—LG Display introduced a similar prototype in 2022 that could stretch by up to 20 percent. Like the Samsung version, LG’ display used self-illuminating MicroLEDs on a film substrate, giving it a rubber-like flexibility. […]

invidis.com
Tue, Aug 27 at 4:47 PM

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OOH employment: Non-compete agreements are still legal (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. The FTC responded to Judge Brown’s opinion by promising further appeals: “We are seriously considering a potential appeal, and today’s decision does not prevent the FTC from addressing noncompetes through case-by-case actions.” In a separate case, another federal court in Pennsylvania refused to block the FTC rule in July. […]

billboardinsider.com
Tue, Aug 27 at 4:44 PM

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Radio vs billboards standoff over recruitment ads (Billboard Insider)

Kevin Gephart. Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant: Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. […]

billboardinsider.com
Tue, Aug 27 at 4:39 PM

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Quebecor Acquires One Of Canada’s Longest-Running DOOH Networks, NEO-OOH (16:9)

One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by ... […]

sixteen-nine.net
Tue, Aug 27 at 6:41 AM

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Samsung Shows R&D Prototype Of A MicroLED Display That Can Bulge And Bend (16:9)

Samsung’s R&D team showed off a prototype last week at a Korean display nerds conference of a microLED display that is stretchable, capable of ... […]

sixteen-nine.net
Tue, Aug 27 at 6:12 AM

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Stark Capital on OOH M&A market: We feel 2025 will be more active than 2024 has been (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. The combination of Fed comments related to short term interest rates, along with the decreases in long term interest rates, are good indicators we are moving into a period of decreasing borrowing costs. Higher interest rates has made for significantly less acquisition activity, in 2024. […]

billboardinsider.com
Mon, Aug 26 at 5:19 PM

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The problem with faux DOOH: it uses someone else’s commercial real estate, without compensation (Invidis)

by Dave Haynes. This is an emerging medium that takes physical spaces – buildings and landmarks – and uses (usually) well-executed CGI work to give them a fun, augmented reality overlay that is then pushed out on social media as videos and images. It’s been called Virtual DooH, Fake DooH or the one I have warmed to, Faux DooH. […]

invidis.com
Mon, Aug 26 at 5:17 PM

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Why Retail Media Networks Are Surviving Despite Google Not Killing Cookies (Ad Age)

Subscription is required to read the full article. . By Garett Sloane. […]

adage.com
Mon, Aug 26 at 5:12 PM

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What happens if you remove your client’s billboard ad before the contract expires (Billboard Insider)

Indiana courts found National guilty of willful beach of contract and awarded Wilson compensatory damages of $21,870 (the difference between the $1590/month amount at which the sign was re-rented less the $375/month amount of Wilson’s contract times the 18 months remaining on the ad contract). That’s the lesson of National Advertising vs Wilson Auto Parts. […]

billboardinsider.com
Mon, Aug 26 at 5:08 PM

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Opinion on Texas DOT vs Primary Media: the billboard company got screwed (Billboard Insider)

OOH executive: "Government not following through on their promises with a bait and switch tactic to get the deed and not allow the relocation they promised.  No wonder people don’t trust the government when they pull these kind of stunts.  No wonder people don’t trust the election process. […]

billboardinsider.com
Mon, Aug 26 at 5:04 PM

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