Global retail media spend will overtake linear TV next year; and other latest stats (Marketing Week)
By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. […]
Mon, Sep 2 at 9:22 PM