Raw Feed & Search

Retail media networks need to differentiate themselves and work with third parties to win advertisers’ limited budgets (EMARKETER)

by Sara Lebow. Two in three advertisers don’t plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. “The majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers’ organizations,” said our analyst Sarah Marzano. […]

emarketer.com
Mon, Sep 9 at 8:06 PM

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oOh!media launches immersive digital walkway at Melbourne Airport (Moodie Davitt Report)

by Martin Moodie in Hong Kong, China. Measuring the same length as an Airbus A350, the floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It welcomes 100% of international passengers arriving at Melbourne Airport (known locally as Tullamarine Airport), Australia’s largest 24-hour international gateway. […]

moodiedavittreport.com
Mon, Sep 9 at 5:08 PM

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South Africa’s Polygon adds Smart Boxes on Uber Eats’ delivery bikes to its programmatic DOOH network inventory (Media Update)

While bikes historically featured static OOH ads on delivery boxes, Du Preez says that this is the first that boxes have been digitised and programmatic Digital Out-of-Home (pDOOH)-enabled, allowing a more dynamic, responsive and engaging format. […]

mediaupdate.co.za
Mon, Sep 9 at 5:04 PM

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Sony Adds Firmware Upgrade for PTZ Cameras

This latest firmware upgrade from Sony leverages cutting-edge AI analytics to deliver PTZ auto framing technology for the SRG-A40/SRG-A12 models. The post Sony Adds Firmware Upgrade for PTZ Cameras appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Sep 9 at 3:18 PM

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Praevar & BrightSign Partner On New Digital Signage Solution

The new partnership pairs the BrightSign built-in solution with Praevar key outdoor and semi-outdoor wall and totem displays. The post Praevar & BrightSign Partner On New Digital Signage Solution appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Sep 9 at 12:25 PM

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Celebrating the 2024 Commercial Integration Award Winners

The 2024 Integration Award winners exemplify excellence with their outstanding AV innovations and immersive experiences across sectors. The post Celebrating the 2024 Commercial Integration Award Winners appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Sep 9 at 12:25 PM

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Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets (16:9)

Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built ... […]

sixteen-nine.net
Mon, Sep 9 at 6:30 AM

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Point-of-sale ads, OOH and cinema ads are among top five media favoured by consumers: Kantar Media Reactions Report 2024

Kantar’s 2024 analysis shows that point-of-sale (PoS) ads hold the top spot, replacing sponsored events in terms of consumer preference. PoS ads are seen as particularly trustworthy and useful and don’t hold negative connotations such as being intrusive. Other favoured channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising. […]

kantar.com
Sun, Sep 8 at 3:28 PM

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You won’t find any DOOH companies in TechCrunch’s “Comprehensive list of 2024 tech layoffs” (Source: TechCrunch)

From major layoffs at Tesla, Amazon and Microsoft to small fintech startups and apps. Cody Corrall Alyssa Stringer. The tech layoff wave is still going strong in 2024. […]

techcrunch.com
Sun, Sep 8 at 3:25 PM

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Minnesota Department of Transportation required to remove political signage on state highways (West Central Tribune)

ST. PAUL — With the general election now less than 90 days away, the Minnesota Department of Transportation is reminding campaigners that state law prohibits placement of political or advertising signs in the highway right of way. […]

wctrib.com
Sun, Sep 8 at 3:15 PM

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BMW’s e-paper wrapped color-changing car will be mass-produced in 3-5 years (Invidis)

by Antonia Hamberger. The e-paper wrapping technology comes from Taiwanese manufacturer E Ink. It uses the same electrophoretic coloration as the full-color E Ink Spectra 6 technology, which is used for most color e-paper signage displays like those from PPDS or Sharp. […]

invidis.com
Sun, Sep 8 at 3:14 PM

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Ocean Outdoor Nordic extends contract with digital signage integrator Visual Art to supply screens and SaaS platform to power its network (Invidis)

by Balthasar Mayer. The new contract is valued at approximately 100 million Swedish kronor, or 9 million euros. Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. […]

invidis.com
Fri, Sep 6 at 4:26 PM

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Sign Expo Canada to be held September 19 – 20, 2024 in Toronto

As the host of Sign Expo Canada, the national trade show for the sign industry, The Sign Association Of Canada (SAC-ACE) will feature the latest products, services and trends from industry suppliers at this annual show. […]

signexpocanada.ca
Fri, Sep 6 at 3:34 PM

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Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? (16:9)

Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem ... […]

sixteen-nine.net
Fri, Sep 6 at 7:59 AM

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OAAA extends the deadline to submit entries for OOH Media Plan Awards to September 20, 2024

DEADLINE EXTENDED. The deadline to submit your top campaigns for OAAA's 2024 00H Media Plan Awards has been extended to September 20, 2024, at 11:59 PM ET. The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. […]

oaaa.org
Fri, Sep 6 at 12:10 AM

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