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Mayfair Equity Partners acquires i-media, a DOOH network operating in 130 Motorway Service Areas (Outsmart)

Mayfair has acquired a majority stake in the business alongside the i-media management team. i-media gives advertisers access to UK motorists, a varied and affluent audience, reaching an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment. […]

outsmart.org.uk
Thu, Sep 12 at 4:47 PM

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Super-thin foil LED display turns Seoul restaurant window into billboard (16:9)

It’s interesting because it gives a business an opportunity to market at near-billboard scale, but without anywhere near the capital cost and complication of a conventional outdoor LED. The perforated material that holds the teeny LEDS is not invisible, as is often suggested by vendors, but it’s quite good in terms of still allowing people inside the building to see out. […]

sixteen-nine.net
Thu, Sep 12 at 4:38 PM

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Cyprus-based DSPL switches to windows, shrinks camera with v2 of analytics-driven digital signage software (16:9)

The company marries a modern digital signage CMS with no-code content creation with a computer vision audience measurement solution using an optical sensor (camera) the size of the little cloud-connected Wyze cubes I stick in windows to see what’s up at home when we’re away somewhere. […]

sixteen-nine.net
Thu, Sep 12 at 4:30 PM

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Daktronics is investing in software that runs its digital billboards (Billboard Insider)

Collin Huber, Market Manager – Out of Home Advertising, Daktronics. Our Venus Control Suite software, developed for the OOH industry, comes with our exclusive scheduling model to help users maximize their digital billboard revenue. Based on user feedback, our developers continually look for ways to improve functionality and user experience across all our software platforms. […]

billboardinsider.com
Thu, Sep 12 at 4:20 PM

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Unclear contract termination language may cost you a lot (Billboard Insider)

Billboard Insider’s take: This case illustrates the importance of clear contract termination language. If the Agreement had said that the agreement could only be terminated in writing, maybe the court dispute could have been avoided. The case also illustrates why your ad contract needs to say that any delay in posting an ad will be made up by days added to the end of the contract. […]

billboardinsider.com
Thu, Sep 12 at 4:16 PM

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Lamar Advertising stock hits all-time high at $126.82 (Investing)

Lamar Advertising Co (NASDAQ:LAMR) stock soared to an all-time high, reaching a price level of $126.82, marking a significant milestone for the outdoor advertising company. This peak comes amidst a robust year for Lamar, which has seen its stock value surge by 47.89% over the past year. […]

investing.com
Thu, Sep 12 at 12:17 AM

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No single media channel reaches more than 90% of adults every week, other than out-of-home advertising: IPA report (Marketing Beat)

IPA: Media landscape remains increasingly fragmented, OOH dominates cut through. By Tom West. “More media is being used concurrently rather than in isolation and attention is becoming more stretched as a commodity – fuelled by the ever-increasing smartphone take-up,” he explained. […]

marketing-beat.co.uk
Wed, Sep 11 at 7:23 PM

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PPDS installs record-breaking 46 meter-wide Philips LED wall (Invidis)

by Balthasar Mayer. The Red Bull Racing Technology Campus in Milton Keynes, UK, is now equipped with a large 46.25 meter wide and 2.75 meter high LED wall. The wall is installed in the heart of the site, the MK-7. […]

invidis.com
Wed, Sep 11 at 7:04 PM

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India’s digital signage software providers are expanding to Europe (Invidis)

After initial successes in the Gulf region and North America, Pickcel is now focusing on Europe. The CMS provider has already won well-known international customers such as Mercedes-Benz, Amazon, Decathlon, NEC and Uber. Pickcel sees itself as particularly well positioned to integrate digital signage with data platforms such as CRM, ERP or business intelligence. […]

invidis.com
Wed, Sep 11 at 3:51 PM

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New marketing boss at OAAA

Olivia Oshry, who currently serves as Vice President of Marketing, is being promoted to Senior Vice President, Marketing and Communications. Olivia assumes the role and joins the OAAA Executive Team effective October 1, 2024, and there are no plans to hire for the CMO role. […]

oaaa.org
Wed, Sep 11 at 3:12 PM

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Nestlé Modernizes Lisbon Office with Alfalite LED Screens

Nestlé has upgraded its Lisbon office with Alfalite LED screens, enhancing image quality and modernizing its workspace. The post Nestlé Modernizes Lisbon Office with Alfalite LED Screens appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Sep 11 at 1:23 PM

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Retail Media and How Brands Make Omnichannel Media Decisions (DPAA)

Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London   NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today topics and speakers for the latest edition of its well-received Breakfast with Ad Leaders series, to be held in London on September 17, 8:30am to 10:30am.  This is a members-only event. […]

dpaaglobal.com · Promoted content
Wed, Sep 11 at 12:25 PM

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WAVE Electronics Acquires KOA Electronics Distribution

WAVE Electronics acquires KOA Electronics, expanding reach and enhancing service with a broader portfolio across the U.S. The post WAVE Electronics Acquires KOA Electronics Distribution appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Sep 11 at 11:30 AM

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Generative AI and DOOH: Displayce becomes the first advertising platform to use generative AI to create personalised DOOH strategies

France, 9 September 2024 – Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. […]

dpaaglobal.com
Wed, Sep 11 at 10:23 AM

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Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne (16:9)

Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when ... […]

sixteen-nine.net
Wed, Sep 11 at 9:39 AM

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