Visionary appointed Ryan Curtright as technical support engineer to enhance in-house support and drive continued growth. The post Ryan Curtright Joins as Technical Support Engineer, Visionary appeared first on Commercial Integrator. […]
Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They ... […]
Veridooh has been seeing increasing demand from agencies and brands for independent verification for greater confidence and transparency in their OOH investment New York: Award-winning adtech company Veridooh has today announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP). Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers leveraging Place Exchange’s SSP across the world. Veridooh enables brands, media owners and agencies to independently track and verify the delivery of programmatic DOOH campaigns in close to real time. […]
The HDMI Licensing Administrator, Inc. (HDMI LA) Brand Protection Team stands as a guardian against counterfeiters and unauthorized users, ensuring that the HDMI® trademark retains its value and reliability. The post Safeguarding the HDMI® Brand: The Vital Role of Brand Protection appeared first on Commercial Integrator. […]
Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Nearly one-third (29%) of UK ad campaigns over the past 18 months have utilised programmatic digital OOH (DOOH), tied with the US and France for the highest rate of adoption for programmatic DOOH globally. That is according to a new study by global DOOH marketplace Viooh, which predicts programmatic DOOH adoption will reach 36% within the next 18 months. […]
According to VIOOH, the global survey of 1,200 advertisers and agencies across the US, UK, Australia, Germany, France and this year’s guest market Brazil, reveals an anticipated increase in prDOOH investment of 28% over the next 18 months, led by US, UK and French marketers, all projecting a 29% growth in investment. […]
Political Ads Don’t Have To Be Boring Let’s have some fun… The 2024 presidential election… The post A Vehicle For Your Voice appeared first on Wrapify Blog. […]
Recipients Celebrated at DPAA Global Video Everywhere Summit October 15, NYC NEW YORK – September 16, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its Leading Women in Digital Media Awards. […]
Leveraging 45+ years of expertise, MS Benbow and Interstate Electronics unite to enhance their tech integration portfolio, forming a regional powerhouse. The post M S Benbow Acquires Interstate Electronics, Forming Connectivity Powerhouse appeared first on Commercial Integrator. […]
Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half of 2024, down from $81 million in acquisitions the first half of 2023 and $508 million in the first half of 2022. […]
by Meaghan Yuen. “In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start. […]
John Dodson joins Nanolumens to drive growth in MEA, focusing on LED solutions for retail, transport, entertainment and hospitality. The post John Dodson Joins Nanolumens as Regional Business Development Manager for the Middle East & Africa appeared first on Commercial Integrator. […]
The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success ... […]
Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine ... […]
