Domestically, the RMN market is in its infancy but is expected to grow fivefold within five years. Local players like Coupang, Naver, Lotte, and Shinsegae are enhancing their RMN strategies to compete in this evolving landscape. The Mechanics and Market Leaders. […]
By Laia Cardona. 1. Increase in Digital Signage: Digital signage is rapidly replacing traditional static billboards, offering brands a versatile platform for advertising. […]
By Kathryn Lundstrom. ADWEEK asked three experts to let their imaginations run wild and share what kinds of similar partnerships they’d like to see in 2025. Here are five partnerships they envision happening. […]
By Ben Davis. Stop: relying on siloed metrics. Kevin O’Farrell, VP, Analytic Partners: My advice to those in the sector is to stop relying solely on siloed metrics, like return on ad spend (ROAS), to evaluate effectiveness in 2025. […]
Dan Berthiaume. Best Buy Canada is is partnering with AI- and ML-based e-commerce technology provider Rokt to enable non-endemic brands (whose products and services are not sold online by the consumer electronics retailer) to present relevant, time-sensitive offers and messages to customers on the confirmation page of its e-commerce site. Best Buy launched Best Buy Ads in January 2022. […]
by Florian Rotberg. Anyone who enters this Amazon Fresh supermarket will experience best in class data-driven instore retail media. Amazon won’t win a design award with the content, but the graphic elements, description, price display and shelf number have obviously been put together fully automatically. […]
Matthias Hartmann, General Sales Manager DACH at Sharp NEC Display Solutions Europe. This includes, among other developments, the third generation of the LED FE Series, introduced at the beginning of 2024, which is equipped with Flip-Chip SMD technology and marks a significant progress in energy efficiency. […]
Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to date through October. Transit ridership continues to rebound according to the American Public Transit Association 3Q 2024 public transit ridership report. […]
Ali Broback: Always respond instantly with, "I’m on it". I don’t care if you’re out for lunch, or you’re on vacation. Set an expectation that you got the request and you’re on it. […]
AND we’re sold out for ISE Mixer in Barcelona … that took two hours, which has to be a record for Sixteen:Nine mixers. A ... […]
Here is the registration link for the industry mixer at ISE. Tickets are free and they tend to go very quickly. Plus attendance is ... […]
The studio that produces the animated stop motion comedy film series Wallace & Gromit teamed up with arguably the most famous tenant of the ... […]
QSR giant McDonald’s is testing a store format in LA that has no dine-in area but also appears, at least, to not rely on ... […]
Marijuana rules: Ohio will not look like the borderlands of Michigan, with dozens of billboards along the highways advertising dispensaries, under a new rules package proposed by the Ohio Division of Cannabis Control. […]
by Florian Rotberg. The overall market will probably only grow in the low to mid single-digit percentage range. The second half of the year in particular was more difficult than expected, also due to the unpredictable election outcome in November. […]
