Deloitte: 10 technology predictions for 2015
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Wed, Jan 14, 2015 at 5:16 PM
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General Motors aired two 30-second Chevrolet ads during last year’s Super Bowl, but the automaker has decided to sit out this year’s event, with no plans to air ads for any of its brands during Super Bowl XLIX, Automotive News reports. Other automakers have also decided to not participate in Super Bowl advertising, including Lincoln, Jaguar, Honda, and Acura. […]
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More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes. […]
The network will allow the retailer to have global control and management of the offers that are displayed in stores. […]
LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights. “We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalif tells Beet.TV in this video interview. […]
By sharing in-house information, health tips, lifestyle, class schedules, nutritional tips, services, special events, the network provides useful information to gym-goers. […]
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A billboard in Dallas promoting so-called reparative therapy will be removed 'within a week,' the president of Impact Advertising says. […]
Veteran Marketing Executive Ari Chasin Joins Company to Lead Its New Experiential Marketing Division PORTLAND, OR--(Marketwired - January 14, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced that it is launching Division Black, a new Experiential Marketing Division that will help meet the growing needs of its clients. […]
We saw practically no new innovations or product releases from top smartphone makers this year at CES. However, smaller, less-known smartphone manufacturers took full advantage of the event. In terms of number of products introduced, TCL Alcatel took the #1 spot for offering a series of affordable smartphones. […]
The full-day event is designed specifically for professionals involved in creating compelling and information-rich spaces for inspiration, education and networking. […]
Using car-recognition technology, the digital billboard displays a special message when the luxury car approaches it. […]
Each year, the CES in Las Vegas jump-starts the technology market. It did so this year as well, but what was really different was the lack of real news makers in 2015. In past years, devices, mainly TVs, have occupied headlines, but this year, they lacked any real novelty. […]
Shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out — all from a tablet mounted in their fitting room. […]