JCDecaux has pulled out of the Outdoor Media Centre, the industry trade body for outdoor media owners. Although JCDecaux will not be part of the OMC it will continue to partner with the wider industry on initiatives such as Route, the audience measurement platform. […]
[…]
[…]
You only write these titles when you spend a few days at CES. When you return to the day job you realise that it is an impossible title. Billions of pounds of spend across too many channels you care to think of. […]
Buffalo-based software house inLighten has released what it touts to be the first HDMI stick for digital signage to run on Windows. The Argo, as it is called, is a companion product to another HDMI stick that runs Android, called the Apollo. […]
Brick-and-mortar retailers have been hard at work trying to lure online shoppers, who often visit physical stores to see and touch products, and then make purchases online. I previously addressed this practice, at “Showrooming Challenges Brick-and-Mortar Retailers. […]
[…]
Mumbrella suggested that newspapers will probably be overtaken by outdoor during the course of 2015. The former's share of the market has fallen back from 12.1% in 2013 to 10.4% in 2014, while that of outdoor has climbed from 8.8% to 9.7%. Television continues to take the lion's share of advertising expenditure, accounting for 47.2% of the total, although this was down from 48.8% in 2013. […]
The Wearable War has taken an unexpected turn: Google has decided to no longer market Glass, the eyewear it launched with great fanfare just under three years ago. This is no typical end-of-life story for a Google beta project. Glass was touted as the future, and Google until now had given every indication it was firmly behind the tech. […]
AT&T, LG Electronics and STRATACACHE collaborate to help McDonald's USA roll out digital menuboards in restaurants across the country. […]
New 4000 series for education priced to bring benefits of IFP technology to even more classrooms. […]
Multi-display graphics cards, video wall controller boards and H.264 encoders/decoders will be showcased at this year’s show in Las Vegas. […]
Ken Goldberg was named the 2015 chairman, while Randy Dearborn and Richard Ventura join the Executive Committee. […]
By the time the project is completed, more than 30 displays throughout the school's football stadium will be replaced. […]
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa. […]
