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New Year’s resolutions for advertisers (The Globe and Mail)

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theglobeandmail.com
Thu, Jan 1, 2015 at 11:18 PM

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DSToday: Visionstate solicits proposals for kiosk, digital signage partnership

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digitalsignagetoday.com
Thu, Jan 1, 2015 at 11:03 PM

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DSToday: CEW, formerly KioskCom and The Digital Signage Show, shuttered

For the inaugural CETW, and for one more year after that, the show moved its spring show to San Francisco, before moving to one show a year, the fall New York City show, and canceling the spring show, which had been scheduled to move back to Las Vegas. […]

digitalsignagetoday.com
Thu, Jan 1, 2015 at 10:57 PM

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DSToday: Interactive signs at the main store of British Columbia Lottery Corp

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digitalsignagetoday.com
Thu, Jan 1, 2015 at 10:56 PM

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Out of Home Magazine and Out of Home Weekly are shut down

Out of Home Magazine and Out of Home Weekly will cease publishing new editions, effective immediately, according to their publisher Emerson Schwartzkopf. The back issues of the magazine will remain available through next summer at outofhomemag.biz, as well as archives of the weekly at weekly.outofhomemag.biz. […]

Thu, Jan 1, 2015 at 11:38 AM

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Digital Billboard Advertising 101

Digital billboards are quickly changing the way outdoor advertising is done because of their potential for new creative formats and the ease of ad placement to multiple sites. Today digital billboards are the main driver of growth in outdoor advertising. Digital billboards were invented a few decades ago but hadn't really become cost effective enough until the last decade. […]

Editorial
Tue, Dec 30, 2014 at 6:45 PM

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DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Editorial
Tue, Dec 23, 2014 at 2:28 AM

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The Netherlands: MyAdbooker Launched Real-Time Bidding Platform For Digital Out-Of-Home Screens

Amsterdam, December 17th 2014. – MyAdbooker has launched a platform for Real Time Buying on digital out of home advertising (DOOH). With the added possibility of Real Time Bidding, MyAdbooker enables advertisers to adapt out of home advertising to real time events and situations. […]

Editorial
Wed, Dec 17, 2014 at 6:22 PM

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Posterscope launches world’s first real-time trading platform for digital billboards

Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]

Editorial
Fri, Dec 12, 2014 at 4:37 PM

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Video WAS Everywhere at the DPAA Summit on November 04, 2014 in NYC

The DPAA's annual event, Video Everywhere Summit, occupied the whole 4th floor at the Crowne Plaza Times Square hotel in New York, right in the middle of the digital billboards. This year's Summit broke the attendance record, with over 730 registered delegates (preliminary estimates), representing brands, agencies, digital place-based networks and their research and technology partners. […]

Editorial
Tue, Nov 4, 2014 at 11:52 PM

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Digital Signage Pulse Presents a Featured Digital Place-Based Network: Clear Channel Airports

The reasons why air travelers are a most desirable target group for advertisers are obvious. They represent the best of both worlds for marketers: millions of affluent consumers who spend one to several hours within a limited space in an airport. Clear Channel Outdoor started managing advertising properties in airports 40 years ago. […]

Editorial
Thu, Oct 23, 2014 at 2:23 PM

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Digital Place-based Ad Revenue Exceeds $1 Billion and Growing: DSPulse’s Interview with Barry Frey, President and CEO of the DPAA

Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com [caption id="attachment_231" align="alignnone" width="200"] Barry Frey at his Madison Ave. office[/caption] DSPulse: Why was the Digital Place-Based Advertising Association created? […]

Editorial
Tue, Oct 21, 2014 at 6:09 PM

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DPAA Study Identifies Continuing Share Shift from Digital and Online to Digital Place Based Media

95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues. NEW YORK, Oct. 15, 2014 – A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. […]

Editorial
Wed, Oct 15, 2014 at 2:50 PM

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First-Ever Digital Place-based Media Survey Measures Opinions of 250 Advertiser and Agency Executives

MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Innovative Advertising Opportunities as Greatest Strengths of Digital Place Based Media. NEW YORK, Oct. […]

Editorial
Tue, Oct 7, 2014 at 2:50 PM

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Digital Signage Pulse Presents a Featured DOOH Advertising Network: Digital Caddies

Studies indicate that in 2013 approximately 25 percent of all business decisions, valued at one million dollars and above, were made by golfers. That, among many other reasons, explains why golfers are a coveted target audience for advertisers. […]

Editorial
Mon, Sep 15, 2014 at 7:14 PM

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