If it doesn’t sell, it isn’t creative. Technology is helping to evolve our business so that math men have a greater role to play than they’ve ever played before. If we were robots without souls, without compassion, without needs, wants (realized or unrealized) and desires, then perhaps programmatic creative may one day become a reality. […]
The top 14 stories of 2014, as picked by the readers of Digital Signage Today, ran the gamut from practical to puckish, and featured donuts, digital menu boards, zombies and a brand so big it's now a verb. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. […]
NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. […]
New OLED technology raises the bar with the ultimate viewing experience for the industrial display market. […]
Open frame LCD monitor meets needs for large-format digital signage display applications to attract and engage viewers. […]
Questions abound over how Apple’s Watch will function when it’s released later this year. But here’s one feature: It will be able to serve ads, based on the location of wearers and their purchases. At least, that’s the vision laid out by TapSense, a mobile advertising exchange that has launched what it calls the first programmatic ad platform for the Apple Watch. […]
Advertisers have used the online bidding platform, at Fliphound.com, for several years to bid in real time on "flips" of digital billboards. Bidders set the maximum amount they're willing to pay for a board, and Fliphound selects the highest bidder when space is available and serves that ad. […]
The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the December report. Many in the industry say the polarizer will be the tightest component in 2015. […]
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]
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Countertop wireless device serves as digital signage for small businesses by streaming and displaying real-time social media photos and videos. […]
Sign company approves 11Giraffes digital signage platform for sale within its network of independently owned and operated franchise centers. […]
HP has announced a new teeny desktop PC that will raise the eyebrows of the crowd that’s endlessly looking to cut both cost and size out of digital signage projects. Timed to the CES show, the computing giant has announced its new $180 HP Stream Mini, which looks VERY similar in form and equal in price to Google’s Chromeboxes. […]
Immense, high-definition digital advertising display debuts with creative interactive content on Marriott Marquis' Broadway facade in Times Square. […]
