Raw Feed & Search

Can Programmatic Buying Help Make Digital Place-based Media Easier to Transact?

Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space. […]

insidedigital.org
Tue, Jan 6, 2015 at 3:28 PM

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Digital Signage Case Study: Seattle Store Employs Gesaky Interactive Mirror as Personal Shopper (DSConnection)

The seamless operation of the Mirror allows simple interaction with the store consumer within the store to assist them with their in-store garment selections and purchases. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 2:47 PM

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NEC Display Solutions Offers New Conference Room Displays

NEC Display Solutions of America announced two new displays — the MultiSync E705 and E805. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 2:10 PM

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Dynamic Architectural Product Features Color-Changing Electronic Ink Technology

E Ink Prism technology transforms building architecture products to create dynamically changing environments. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 10:29 AM

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Billboard blunders from political parties

Last week saw the Conservatives unveil their first billboard poster campaign of the New Year, with Cameron’s party opting to use the slogan ‘let’s stay on the road to a stronger economy,’ with a backdrop of a tranquil road and a scenic view of England’s ‘green and pleasant land.’ The Tory's latest campaign billboard......starring a digitally touched-up image of a German road What the Conservatives didn’t realise, though, is just how eagle-eyed and ruthless the internet can be, with rumours on Twitter circling about the actual location of the featured road. […]

feedproxy.google.com
Tue, Jan 6, 2015 at 10:00 AM

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Monitors Anywhere Announces Latin American Distribution Partnership

ThinTech Mexico will distribute the company's digital signage products to customers within Mexico and throughout the Latin American market. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 7:50 AM

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FlatFrog Demos Large-Format InGlass Curved UHD Multi-Touch Touchscreen

FlatFrog has announced the launch of a 78-inch ultra-high definition (UHD) curved touchscreen display for digital signage and other applications. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 7:44 AM

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DSConnection: Ask the Board: What is Video-Agnostic Planning?

What is video-agnostic planning, and why is it important in the preparation and development of content for digital communications networks? […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:34 PM

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DOOH Campaigns: Ubisoft Turns to Digital Signage to Encourage Londoners to “Shape Up” (DSConnection)

Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game. […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:28 PM

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Apparel: The Connected Store in a Digital, Omnichannel World

In this age of the consumer, today’s hyper-connected shoppers are the driving force behind the need for the digitally connected store and growing omnichannel experience. Consumers are now accustomed to using technology and digital devices to simplify their lives — from wearables to smart-home solutions — and are commanding more control of their shopping experience. […]

apparel.edgl.com
Mon, Jan 5, 2015 at 5:26 PM

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LinkedinPulse: 15 Trends Propelling Mobile Marketing in 2015

2014 was a banner year for the mobile marketing industry, generating $32.71 billion globally. 2015 is looking even brighter, with a diversified set of devices, fresh opportunities and eager consumers ready to capture and explore content on the go. While we’ll see the seeds of each of the following trends in 2015, many won’t bear fruit for the industry for years to come. […]

linkedin.com
Mon, Jan 5, 2015 at 5:12 PM

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REUTERS: Advertisers to get a glimpse of Apple Watch promise, challenge

Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. […]

reuters.com
Mon, Jan 5, 2015 at 5:03 PM

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dotrising: London to become “most advanced” interactive ad environment

The possibility of minority-report-like interactive outdoor ads could soon be upon us as Clear Channel UK reveals its future ambitions. Clear Channel, one of the world’s largest outdoor ad firms, claims that its assets will be “greatly digitised” in the near-future as technology propels advertising down exciting new avenues. […]

dotrising.com
Mon, Jan 5, 2015 at 4:32 PM

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AdWeek: Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be found in the event's less-crowded corners. These are the hotels, parties, dinners, panels and spaces, away from the row upon row of cheaply made phone accessories, where the shadow CES takes shape. […]

adweek.com
Mon, Jan 5, 2015 at 4:30 PM

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Big-Ass Curved Screens Get Touchy

If you are still working out why you’d want a graceful curve to the screens in your digital signage install, you can add to the complication n0w by factoring in a rationale for multi-touch. The Swedish firm FlatFrog Laboratories is demo’ing a 78″ ultra-high def, curved touchscreen display at CES this week. […]

sixteen-nine.net
Mon, Jan 5, 2015 at 4:14 PM

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