“Coming Soon!” is what typically reads across the storefront of an under construction mall zone. But what if business owners and established brands could offer more than an ambiguous countdown to their customers? […]
The LED video display will showcase statistics, sponsored content and instant replays during events. […]
After the iconic Old Street EC1 launched in October, JCDecaux has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1. […]
We created a game for the Fairy – Gigantic Clean Up Challenge in November. We put the game within the advertising loop of the Eat Street Screen at Westfield London in a media first with Ocean. […]
There has been much conversation in recent months over the assertion that in-house programmatic will provide brands with more cost-effective and transparent The post In-House or Vendor-Based Programmatic Advertising? There is no one-size-fits-all solution appeared first on InsideDigital.org. […]
Demystifying the hottest buzzword. One of the most used, yet least understood phrases in digital signage is programmatic buying. Today, digital media is so fragmented, it takes a huge team of people just to keep track. […]
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. […]
What are the main challenges in programmatic trading marketing currently and why? From the seller’s point of view, the biggest challenge is resources. Despite the wringing of hands about automation in digital advertising, people are as important as ever – especially those that are digitally savvy. […]
St. Luke's University Health Network partners with Adams Outdoor in unique strategy to promote maternity and pediatric services. […]
The new 84-inch panel offers 4K resolution, 10-point multitouch navigation, and QCast device sharing software for interactive and digital signage applications. […]
The digital signage provider is now offering the fourth in a series of corporate responsibility-themed libraries covering 15 subject areas. […]
In late 2013, OgilvyOne created BA’s "magic of flying" campaign. The billboard won the Direct Grand Prix at the 2014 Cannes Lions International Festival of Creativity. OgilvyOne landed the global digital advertising business in 2012. […]
Taken in isolation, an audience’s patterns of location visitation reveal few secrets that the brand advertiser couldn’t already get from existing demo research. After all, mapping a particular place on the map to a particular demographic is nothing new; out-of-home and terrestrial radio advertising have been doing it for decades, and census tract data is public and mostly free. […]
Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, announces its new partnership with Blue Bite, the Mobile Standard in Out-of-Home, which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. […]
The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta. New content will be revealed every Wednesday for 12 weeks on Exterion Media’s cross track projection digital screens. […]
