Projection Artworks uses unique projection campaign to display new Panda Cross in unexpected places throughout London. […]
N […]
Digital signage can be a hungry beast and if you don’t feed it good content, it will wither and die. So you work on your message to make sure it’s relevant and you update your content often to keep it fresh… but how much time do you actually spend on the presentation itself? The best communicators will tell you it’s important to shake things up every now and then. […]
All eight new models deliver HDBaseT and some offer widescreen, full HD performance for presentations, videos, digital signage and more. […]
ACON Investments and MidOcean Partners's sale of Fairway Media Group strengthens Adams' growing out-of-home advertising portfolio. […]
DigitalSignage.com adds new content functionality features for sharing resources, timelines and scenes across multiple users accounts in the SignageStudio backend. […]
Outdoor advertising has cracked 10 per cent growth for the first time, smashing record 2013 figures with a massive $602.1m spend. […]
Other ad categories that Strategy Analytics predicts will grow in 2015: outdoor (up 4.8%), cinema advertising (3.4%) and radio (1.8%). At $78.8 billion total, U.S. TV ad revenue would comprise a 42.2% share of the overall U.S. […]
Fairway is one of the largest outdoor advertising companies in the United States, operating approximately 20,000 bulletins, posters and digital billboard faces across key metro areas in the Southeast, Southwest and Midwest regions. […]
[…]
Web and mobile continue to be the platforms that get all the buzz, but when it comes to advertising dollars, traditional media continues to rule the roost. […]
Signal360, ROXIMITY, Pulsate, Pinpoint Mobile Among Companies in New Opera Mediaworks Strategic Beacon Alliance SAN MATEO, CA--(Marketwired) - The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter. […]
Companies are fiercely competing for millennial mindshare and it’s only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries from fashion to food. […]
The Mets' new high definition video display is 62 percent larger than the original display, while the Cubs will receive displays in both left and right fields. […]
JCDecaux's withdrawal from the Outdoor Media Centre is a surprising turn of events, writes the Posterscope chief executive Annie Rickard. We believe that it is pretty much universally acknowledged that the OMC of recent years hasn’t performed as well as it could and as well as other trade bodies have. […]
