Christie has pushed out a news release that talks about an expanded warranty for its MicroTiles displays, but contains the more interesting information about the global footprint. The company says it has now shipped more than 50,000 units for roughly 1,000 installations worldwide. […]
DOOH.com (part of the Curb Media Group) achieves 7 pioneering DOOH solutions in its first year: – First digital crowd sourced marathon for Campaign’s CityLive Challenge – First sponsored multistage advertising campaign for Pride in London – First live digital petition for Amnesty – First in-loop campaign for Fairy Liquid sponsored interactive multiplayer game with Ocean Outdoor in Westfield – First and largest DOOH screen in France, with live broadcast for Cannes, Simon Cowell’s X Factor and BGT beach party – First interactive touch screen make up matcher from the beauty industry for Clinique – UK’s longest running DOOH ad campaign for Book Club – First travel comparison engine and audience language recognition commercial for Heathrow Express When founded in February 2013, we set out to revolutionise the DOOH sector using innovative technology to deliver state of the art socially driven campaigns, without complex and costly procurement models. […]
New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA. […]
Displays at the museum show footage for museum guests inside exhibit vehicles. […]
What are the big check-list items on which a client should focus to create a digital signage network? […]
Recently, two leading local brands announced their TV shipment results in 2014, Skyworth only grew 1% Y/Y in China, 24% Y/Y in overseas market (mainly OEMs); TCL’s overall sales volume of LCD TV decreased 3.5% to 16.57 million sets, slightly short of the target of 17 million. Furthermore, TCL LCD TV shipments were 8.5 million, down 14% Y/Y in China domestic market. […]
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This interactive session, facilitated by Scott Kushner, CEO of MediaPlace, will not only provide an understanding of the creative development process, but also participate in a collaborative exercise to devise a strategy. […]
2015 is the year which Back to the Future Part II made some bold predictions for back in 1989, and although we don't quite yet have self-tying shoes, hoverboards and flying cars, 2015 is still looking like it could be a year of serious innovation.Out of Home advertising has continued to grow over the past few years, with new technologies creating new opportunities for advertisers to promote their product or brand. […]
The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]
PHOENIX (KSAZ) - He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world. His face will be on a 120-foot tall by 84-feet wide digital billboard, overlooking New York's Times Square. […]
Outdoor ad operator Lamar Advertising Co. has chosen Buffalo to roll out its new mobile-marketing platform, which relays detailed data to advertisers about who's seeing their ads, where the ads are being seen, and how frequently they're being seen. […]
Proximity identification and real-time targeted marketing are the future of advertising, but how far away is this? "Minority Report is absolutely doable," says Paul Price, CEO of Creative Realities, a New York-based marketing technologies consultancy. The key to this kind of advertising is biometric identification, says Price. […]
According to the company the aim is to lower prices and improve access to mobile internet services. Google's SIM Cards will start to appear soon. Google has, in recent years, entered the business of selling wireless services to private clients. […]
For the last several months, cybersecurity experts have been warning Verizon Wireless that it was putting the privacy of its customers at risk. The computer codes the company uses to tag and follow its mobile subscribers around the web, they said, could make those consumers vulnerable to covert tracking and profiling. It looks as if there was reason to worry. […]
