The current boom in retail technology innovations — ranging from hyperlocal deals apps to beacons and video monitoring — are once again transforming the retail landscape. […]
The mobile industry has progressed at an unprecedented rate. Driven by changing patterns in consumer behaviour, the rapid evolution of the industry continues to challenge all of us who work in this space every day. Here’s how we, at Millennial Media, picture them shaping the mobile landscape in 2015. […]
MOBILE FIRST, MOBILE LAST. Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information. […]
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For a look at hell, one need travel no farther than Berlin. Advertisements that popped up there recently seem torn from Beelzebub's damnable flames, featuring faces melted and twisted into ghastly human simulacrums. And that's kind of what happened to these billboards. […]
A pair of high-tech glasses that recognizes advertising around you, and blurs it out like explicit material on the TV. The "Brand Killer" specs are the prototype of University of Pennsylvania students, who built it for a recent hack week on an alleged budget of $80. "What if we lived in a world where consumers were blind to the excesses of corporate branding? […]
The Walmart Arkansas Music Pavilion now features massive video walls, digital signage in VIP areas, digital menu boards and tablets for processing drink orders. […]
The news of the appointment also comes shortly after one of the OMC's four council members, JCDecaux, severed ties with the organisation. Craze said that body's ambition is to now "unleash the full innovative potential" of the OOH sector and work more "harmoniously" with advertisers, agencies and specialists. […]
The award-winning technology comes with a longer warranty while demonstrating the company’s confidence in its product. […]
Often while consulting for a customer prior to deployment, I get a question about the time and resources it takes to run a visual communications (digital signage) network. Customers eventually get past all the features and really cool usage stories and it dawns on them that someone in their organization has to be responsible for the overall administration. […]
Throughout the month of December, we gave people all over the world the opportunity to share holiday cheer and express gratitude on our digital billboards across North America. The photo-interactive #ThankfulThisHoliday campaign utilized Lamar’s digital capabilities to feature authentic, user-generated photos from social media on our digital out-of-home network. […]
It’s fairly simple to “hang and bang,” but without considerable upfront planning and post-installation support, a network is doomed to failure. […]
Lamar Advertising's unsolicited proposal resubmitted to City Council in recent months has been deemed qualified to move forward through a Public-Private Partnership process under the state's new "P3" Statute. The structure design would be similar to the entry structure on the Del Prado Boulevard extension near U.S. 41 and attach digital message boards to the bridge locations. […]
Previous attendees have voiced their appreciation for this unique opportunity to learn from industry experts while sharing experiences with their peers. […]
You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as conventional cigarettes, featuring horrific and disturbing images of rotting internal organs amongst the components of the cigarette. […]
