Raw Feed & Search

TV Maker Profit Margins vs. LCD Module Profit Margins

Panel prices are becoming the biggest swing factor for TV makers’ profitability. The LCD module is 70-80% of the cost of an LCD TV set, and most of the value-added features are in the LCD panel rather than the chassis. TV makers’ procurement has been heavily dependent on panel prices when the market is in oversupply, but when the market is in shortage, panel availability affects market share. […]

displaysearchblog.com
Fri, Feb 6, 2015 at 10:42 AM

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Kiosk Group Introduces Revolution 16 iPad and Tablet Kiosk Enclosure

The Rev 16 will hold any 10- or 12-inch-class tablet as well as standard touchscreens up to 17 inches. […]

digitalsignageconnection.com
Fri, Feb 6, 2015 at 10:33 AM

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DOOH ad tech Co. Bulzi Media partners with Red Radium to bring programmatic ad buying to DOOH

Bulzi’s advertising platform delivers six billion monthly video ad impressions to consumers in out of home environments on their mobile phone or tablet, TV, web, and traditional digital signage screens. The new technology being developed by Red Radium combines advanced programmatic, addressable, and multi-screen technologies in support of Bulzi’s 100% viewable media property. […]

prweb.com
Fri, Feb 6, 2015 at 1:40 AM

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MediaWeek: Tech viewpoint on advertising on mobile

The ad industry is being turned on its head by mobile. With the first generation of mobile-only consumers coming to the fore, the opportunities for a new wave of personalised marketing are huge. This generation has grown up knowing nothing other than a connected, instantly accessible world. […]

mediaweek.co.uk
Fri, Feb 6, 2015 at 12:58 AM

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“Dangerous bridge” digital sign changed

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fox19.com
Thu, Feb 5, 2015 at 4:34 PM

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MediaPost: The Power Of Location Is In Sharpening The Marketing Mix (MobileInsider)

The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs’ lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. While that may be true in some cases, it's not the intricacies of mobile technology that matter most. CMOs are in a position to know and do more in mobile than they may think. […]

mediapost.com
Thu, Feb 5, 2015 at 4:32 PM

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Total Cost of Ownership of a DOOH Network Seminar Set for DSE 2015

The hands-on, interactive hour-long session that enable attendees to understand the importance of TCO and how it is calculated. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 4:31 PM

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invidis digital signage presentations and InfoComm panel at ISE 2015, Feb 10-12

Next week at Integrated Systems Europe invidis will offer daily Market Briefings and Guided Tours. Moreover every day Florian Rotberg will give a presentation in the ISE Commercial Solutions Theater (hall 8). The Managing Director of invidis will as well be one of the speakers at an InfoComm panel. […]

invidis.de
Thu, Feb 5, 2015 at 4:30 PM

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The Drum: Unlocking the power of programmatic through dynamic creative

The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]

thedrum.com
Thu, Feb 5, 2015 at 4:28 PM

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Philips Adds Zero-Bezel Displays To Video Wall Product Lines

The ultra slim bezel displays provide Philips’ “Smart” features, including real-time content playback from a URL, auto-recovery failover to a local USB thumb drive and seven-event day-part scheduling. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 4:20 PM

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MediaWeek: Smart data tops Google’s top marketing predictions

In Google’s top ten marketing topics, data, automation and digital came out on top, as well as new ad formats to help brands rise above the hubbub of digital activity and engage consumers. ‘Smart’ data marketing: While "big data" has been trending for some time, it’s more relevant than ever. […]

mediaweek.co.uk
Thu, Feb 5, 2015 at 4:04 PM

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Asia overtakes Europe in mobile ad impressions – marketing-interactive

Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. […]

marketing-interactive.com
Thu, Feb 5, 2015 at 4:01 PM

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How to calculate return on ad spend across several channels – marketing-interactive

Marketers must account for the possibility a shopper saw several types of ads before making a purchase, and account for that channel overlap. Also, figure in the potential for fraud, which varies considerably based on the type of ad. […]

internetretailer.com
Thu, Feb 5, 2015 at 3:50 PM

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Preset Mixer Update: 85% Sold Out

The annual Preset Mixer is now 85% sold out – not bad for three days. Here’s a map of where all the folks are coming from. Most, as you might expect are from the big metro areas of Canada and the US, but we have people registered from Australia, Finland, Italy and Slovenia. […]

sixteen-nine.net
Thu, Feb 5, 2015 at 2:10 PM

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Haivision Continues EMEA Expansion

The expansion is based on new customer wins, expanded headquarters in Germany and increased sales and channel support. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 1:00 PM

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