Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter landscape is changing rapidly, it has been doing so for years, and so are the advertising mediums within this space. […]
Two digital signage installations were custom-produced to support internal messaging initiatives at its Times Square location. […]
The early registration discount extension also applies to all pre-show events, including full-day conferences and special association member discounts. […]
Kumho Tire launches an interactive game in a Times Square subway station to raise awareness about the brand. […]
How do you "augment" the value of a Skoda by 100 per cent? Fill the tank! As Skodas are now generally excellent, multiple-award-winning cars with a fine reputation for value and reliability, nobody really makes jokes like that anymore. […]
Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customize a Skoda Fabia. The car brand is hosting an augmented reality experience at the station until Friday that aims to "bring to life" its new model. […]
This week commuters at London's Waterloo Station have the chance to take a seat in their own customised Skoda Fabia and see the results on Motion@Waterloo, the station's giant digital advertising screen.A promotional booth in the station lets users design the car from scratch in a video game-style way, by using an app to select the wheels, interior design and colour scheme to build their own personalised Fabia.The ad uses a green screen and augmented reality technologyCommuters then take a seat in front of a green screen and see their creations come to life - with themselves in the driver's seat - on Europe's largest digital advertising display through an innovative use of augmented reality technology.Commuters have the chance to take a seat in their personalised FabiaRunning until 9pm on Friday 13 February, the concept is a collaborative effort from Skoda, MediaCom, interactive digital agency Enigma and JCDecaux, bringing the 'What Car? […]
In what, on the surface, could forebode an end to the relationship sale, Time Inc. announced today that it’s introducing a programmatic The post Time Inc. Brings Programmatic to Print appeared first on InsideDigital.org. […]
First-of-its-kind mobile app allows users to operate Planar's UltraRes MediaPlex digital display features with an iPhone or iPad. […]
[Although it's a 2.5 min. ad, it vividly demonstrates how digital billboards can be used in modern advertising, and how ROI can be tracked via integration with mobile. -Ed.]. […]
(Ed. Note: It has been three months since my last post, my annual prediction post. […]
I have been blabbering on for anyone that will listen about the possibilities good data visualization has for digital signage. I stress good because a lot of the visually interesting stuff I have seen falls down a little when you try to decode what the information is conveying. In other words, it can look cool, but what does it mean? […]
We as an industry need to conquer the next emerging frontier - mobile. I know, you’ve been hearing 'this is the year of mobile' for the past five years, but when it comes to the prevalence of mobile video ads, now is the time we’ll really begin to witness growth comparable to desktop in the European markets. […]
PATTISON Outdoor Advertising, Canada's largest Out-of-Home Advertising company and a generous supporter of the arts, today announced that it is launching a new national arts programme called Art Belongs in the Community (ABC). […]
The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]
