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Thursday, March 5, 2015 Thu, Mar 5, 2015

Chinese New Year Holiday: LCD TV Sales Recover as Expected, Local Players Gain Share

Based on recent supply chain checks, LCD TV sales recovered during the three weeks of the Chinese New Year holiday, from 2 February to 22 February 2015, unlike the weakness we saw during the same period in 2014. Our preliminary estimate is that LCD TV sales volume totaled 3.7 million units, a 4% increase Y/Y. The positive results were basically in line with most TV makers’ expectations. […]

displaysearchblog.com
Thu, Mar 5, 2015 at 10:36 AM

Strategizing Campaigns for Millennials: Where, When, How — Josh Kruter, Clear Channel Outdoor

Millennials have grown up in a world where answers are Googled in nanoseconds. They demand instant gratification, are frustrated by lack of universal WiFi and worry more about iCloud hacks than credit card security. They text, tweet, speak in emoji, use GIFs to express emotion and effortlessly master tech advances in a blink, tap, swipe and three-fingered grasp. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 2:03 AM

Spotlighting Mobile’s Larger Role in Out-of-Home Advertising — Jodi Senese, CMO, Outfront (source – mediabizbloggers)

Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 1:30 AM

JCDecaux: Full-Year 2014 Results

Adjusted revenues up +5.1% to €2,813.3 million, adjusted organic revenues up +3.8% Adjusted operating margin up +1.0% to €630.0 million Adjusted EBIT before impairment charge of €334.9 million, down -4.7% Net income group share before impairment charge of €215.6 million, down -1.9% Net income group share of €194.3 million, up +114.7% Adjusted free cash flow of €297.9 million, up +65.7% +4.2% increase in dividend per share proposed for the year 2014, to €0.50 per share Intention to launch a share buy-back structured as a Simplified Public Tender Offer (“Offre publique d’achat simplifiée”, “OPAS”) for up to €500 million after next shareholders’ general meeting on May 13th, 2015 Around +3% increase in adjusted organic revenues expected in Q1 2015 Paris, March 5th, 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended December 31st, 2014. […]


Thu, Mar 5, 2015 at 12:02 AM

Wednesday, March 4, 2015 Wed, Mar 4, 2015

Barco Outdoor Kiosks and LED Displays Revitalize Playhouse Square in Cleveland (DSConnection)

Performing arts center can now quickly adapt content and leverage social media to encourage real-time interaction. Barco, a provider of high-impact video display systems, in collaboration with Baltimore experiential design firm The Barncyz Group, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland's renovated theater district with its interactive LCD advertising kiosks and outdoor LED displays. […]

digitalsignageconnection.com
Wed, Mar 4, 2015 at 11:27 PM

DOOH Campaigns: What’s the message behind the ‘$UH?’ billboards? (detroitnews)

The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]

detroitnews.com
Wed, Mar 4, 2015 at 11:25 PM

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