MINNEAPOLIS, /PRNewswire/ -- After a competitive process, Titan, the country's leading Transportation Sales company focused on providing innovative programs for municipalities and transit agencies, has been awarded a new five-year contract with two additional one-year options for the exclusive rights to transit advertising on behalf of Metro Transit. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media has renewed its contract to provide transit advertising services to Miami-Dade Transit (MDT), the largest public transit system in the state of Florida, as announced today by OUTFRONT Media's Chairman and Chief Executive Officer, Jeremy Male. The contract renewal was approved by the Miami-Dade County Board of County Commissioners and is effective today. […]
It has been reported over the weekend that Facebook will be launching a new pilot program to bring advertising and promotions directly to your smartphone using the new Facebook Bluetooth Beacons system. […]
“Our partnership with Blue Bite brings an interactive element to outdoor advertising campaigns, giving advertisers an opportunity to reach consumers with relevant mobile content,” explains Ian Dallimore, Director of Innovation and Digital Strategy at Lamar. […]
by Maarten Albarda. No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. […]
This kinetic typography testimonial video was created for the annual Carlson Fellows awards ceremony, the company's highest honor. […]
Many of the advertisements that companies ran during the Super Bowl reflected themes that advanced a societal aim. On the surface these ads seem completely altruistic. Deeper examination reveals that they reflect the company embracing a purpose for their business that benefits both their bottom line and society. […]
Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half of Super Bowl advertisers properly optimized home pages to coordinate with ads and only about one-third optimized mobile screens to properly display products. […]
Over the years, we’ve seen an evolution in the type of ads featured in the Bowl, and a corresponding change in the marketing technologies that shape and deliver them. […]
We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is always in flux, so it’s hard for adjacent industries, like advertising, to make sense of. […]
The Harwall Arena in Finland recently went through a modernization program that included 240 new displays located around the facility, all intended to raise the fan experience. The screens were put in and are now managed by local solutions partner iConnect, using ComQi’s EnGage platform on 60 media players. […]
Kim K and Mindy were funny; Budweiser and Nissan were not. Tim Hill takes a look at the best of the adverts from the biggest day in US sports. […]
Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]
Totaling approximately 63,800 square feet, this non-traditional LED video display will be more than five stories high and three times as large as the current largest single display board in the NFL. […]
The round-up of Raspberry Pi digital signage options is among the most popular posts on this blog, so the steady stream of people looking to trim hardware costs to the barebones for their signage project will be intrigued to know there is now a Raspberry Pi 2. […]
