During a four-week test in Toledo, Taco Bell nudged fans of the Quesalupa to tweet #Quesalupa. Some of those tweets were selected to be featured on two electronic billboards off of Interstate 475. Our dynamic test campaign was also picked up by USA Today! […]
Chick-Fil-A decided to use Lamar to cause a giant impact in the restaurant’s home market of Atlanta, GA. The overall objective was to locate the most high-profile outdoor units in key markets and create an outdoor presence that dominated a city’s roadways. […]
One thing is for sure to keep customers’ eyes satisfactorily glued to your video wall — colors must be precise. No ands, ifs or buts. […]
Charles Regula, Director of Business Development, Via Technologies Booth 1845 Why do people going to DSE need to put your company on their Must See list of booths? DSE visitors who are interested in commercial-grade Android solutions should put the VIA booth on their must see list. […]
FORBES - Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings. […]
economictimes - Airports are breathing new life in to one of oldest of all traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. […]
Digital is increasing at the quickest rate, as the report projected a 9.3% rise, more than twice that of cinema, the second fastest growing format (+4.3%) and more than three times that of television (+2.7%) Outdoor and radio were also slated to expand although at a slower rate than the industry average – 2.2% and 1.2% respectively – while print will be the only format to see a year-on-year decline (-1.8%). […]
Digital advertising will account for half of all spending on advertising in the UK this year for the first time, as the amount spent on marketing content designed for internet and mobile devices hits a record high. […]
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Integrated Systems Events, the company that produces the ISE exhibition, enters into a joint venture agreement with invidis consulting to take a majority share in its annual Digital Signage Conference.The Digital Signage Conference, run in cooperation with trade association OVAB Europe, is taking place this year on 14-15 September at the Hilton Airport Hotel, Munich.It will feature a mix of presentations and workshops on digital signage and DooH technology and business topics.Invidis, a research and communications business specialising in digital signage and Digital-out of-Home (DooH), launched the Digital Signage Conference in 2007. […]
Bruno Pupo, Vice President Global Sales & Marketing, Vertigo Digital Displays Inc. Booth 1823 Why do people going to DSE need to put Vertigo on their Must See list of booths? Vertigo will be unveiling and showcasing several new outdoor and semi-outdoor rated products for Retail, Property Management, Way-Finding and Drive-Thru menu applications. […]
A couple that frequents a Wawa c-store in Easton, PA likes the place so much one of them proposed to the other, right in the store, with a digital sign a central part of the big moment. “The couple frequent Wawa often (they say it’s one of their favorite places!), so they wanted to include us in their special moment,” related a Wawa staffer. […]
Paris, – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today, following a tender process, that its subsidiary in Japan, MCDecaux (held 85% by JCDecaux, 15% by Mitsubishi Corporation), has been awarded its first City Information Panel contract, in Kagoshima. […]
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