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Abundance of Ultra HD digital signs expected at DSE 2015 (DSConnection)

Attendees can expect to see advancements in ultra HD displays and supporting technology in abundance at this year's show. According to Nick Belcore, executive vice president at Peerless-AV, 4K displays will once again be a big focus at DSE 2015, and we're already seeing strong evidence of that trend with the announcement of interactive, ultra HD touchscreens from both ViewSonic and Planar. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 6:01 PM

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DSToday: PATTISON taking art to the mall with ABC digital signage project

Canadian out-of-home advertising company PATTISON Outdoor Advertising is launching a new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital signage network, the company announced earlier this month. […]

digitalsignagetoday.com
Wed, Feb 18, 2015 at 6:01 PM

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DSToday: ‘Mobile Commerce Matrixes’ aim to clarify m-commerce for digital signage

Mobile commerce innovations such as Apple Pay are revolutionizing the way consumers shop and buy things, which will have an increasingly greater impact on the digital signage industry as consumers spend ever more time engaged with their mobile devices while in-store, according to mobile commerce consultancy Pyrim Technologies Inc. […]

digitalsignagetoday.com
Wed, Feb 18, 2015 at 5:59 PM

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How social media ruined marketing (economictimes)

Yeah, the headline's a tad dramatic but then look at the negative side-effects of a social media obsessed marketing culture and you just might feel compelled to 'Share' the sentiment. Social media made ads lazy. Imagine, if you will and can, a world without Facebook, Twitter, Instagram and YouTube. […]

economictimes.indiatimes.com
Wed, Feb 18, 2015 at 5:53 PM

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Topshop and Twitter launch shoppable billboards for London Fashion Week

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drapersonline.com
Wed, Feb 18, 2015 at 5:46 PM

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The Drum: Topshop and Hunter to leverage digital OOH ads during London Fashion Week

Topshop and Hunter are set to utilise large scale outdoor digital ads during London Fashion Week (LFW) to engage with fashion fans not attending the trade event. Both brands will use Ocean Outdoor’s screens at a variety of locations across the UK, with Topshop teaming with Twitter to analyse real-time data to identify trends as they emerge, and allow shoppers to buy goods in real-time. […]

thedrum.com
Wed, Feb 18, 2015 at 5:45 PM

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The Guardian: UK’s digital advertising spend set to outstrip all other forms

Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate Britain’s shopping habits. […]

theguardian.com
Wed, Feb 18, 2015 at 5:36 PM

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Mobile video advertising has a huge future (mobileindustryreview)

According to a new eMarketer report, mobile video ads doubled last year, making it the fastest growing area in the whole advertising space. 2015 will surely be the year that mobile video advertising takes off, as a way for brands to get their message across, as well as a means to monetise mobile apps. Here are some thoughts on why mobile video will explode in 2015. […]

mobileindustryreview.com
Wed, Feb 18, 2015 at 5:31 PM

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8 Areas of Focus When Creating a Digital Signage Network

While in the beginning stages of establishing a digital signage network, one should build a check list of items on which to focus. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 3:05 PM

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Kinetic USA Publishes Report on OOH Environments

Detailed report offers insight and implications on how to effectively communicate with consumers while they are on the move. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 2:26 PM

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Installation of the Week: Christie Sends Audiences Across Universe

The company's high frame rate projectors helped the Science Museum of Virginia create a state-of-the-art planetarium that is taking patrons across the planet and deep into the universe in high resolution. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 2:07 PM

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philly: Planners oppose 3-D digital billboards in Center City

The Planning Commission voted on Tuesday to oppose a plan to build 3-D digital advertising displays at three locations in Center City. A bill to allow the signs, which backers are calling Urban Experiential Displays (UEDs), was introduced last year by Councilman Mark Squilla. A committee hearing is scheduled in City Council next week. […]

philly.com
Wed, Feb 18, 2015 at 12:44 PM

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Lamar’s digital billboards used to generate new leads in Notus murder (video)

In an effort to drum up new leads, photos of the suspects are now being displayed on billboards throughout the Treasure Valley. It's just one more resource for investigators working to solve this crime. Crime Stoppers partnered with Lamar Advertising to show details about the Notus homicide on six digital billboards in Boise, Nampa and Caldwell. […]

Wed, Feb 18, 2015 at 12:41 PM

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Battle for billboards in South Africa’s townships

Billboards are prime real estate in South Africa’s townships. Competition is fierce, and the battle against clutter continuous. Daniel Thebe gives the lowdown. […]

themediaonline.co.za
Wed, Feb 18, 2015 at 11:51 AM

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Cleveland Cavaliers’ Scoreboard Improves Viewing Angles

By curving and tilting large video screens, all patrons, from the top row to the bottom, now have the best viewing experience possible. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 11:29 AM

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