The global mobile advertising market landscape 2014-2018
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Thu, Feb 19, 2015 at 4:58 PM
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Jonny Hamilton, VP, Creative Director, AdspaceThis past weekend my Twitter feed was filled with images of heart-shaped food, my Spotify account had suggested I listen to the Fifty Shades of Grey soundtrack, and on the local news there was even a story about two falcons that had found love on top of the Tappen Zee bridge. […]
Acquisition of high-end LED video display solutions company expands Panasonic's market reach and adds display fabrication capability. […]
CineView LCD video wall, Alpha FX controller and CineNet software create a visualization system for collaborative learning, research and exploration. […]
Marketing Land: Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. Outdoor company Lamar Advertising is, again, marrying social media with old-school billboard advertising. […]
Compact appliances can drive multimedia and database content to digital menu boards, video walls, ribbons and other digital signage applications. […]
Gil Matzliah, CEO, Novisign DSE Booth: FT16 Why do people going to DSE need to put your company on their Must See list of booths? NoviSign brings a fresh angle to the traditional Digital Signage world. NoviSign realizes that the Digital Sign on the wall is not relevant anymore, unless the audience can actually interact with it. […]
British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]
Businesses can display customized cloud-based marketing content on HDMI-enabled screens using ScreenScape software digital signage. […]
Company aims to address industry's lack of understanding and awareness of mobile commerce and its impact on digital signage usage. […]
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Mobile out of home advertising is an ad, sign or display that’s on wheels, either being towed using a trailer or placed on the sides of a truck or bus. They are often referred to as mobile billboards. […]
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies. The restructure has been triggered by the company's overarching plans to equip itself to respond and adapt faster to the changing media landscape. […]
The Drum: Investment is flowing into the digital out-of-home (DOOH) space, with more than £75m expected to be invested in the infrastructure this year, yet it’s clear there are some major barriers to overcome if it’s to receive the place it deserves on the media plan. […]