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Thursday, February 19, 2015 Thu, Feb 19, 2015

How Digital OOH Can Provide an Interactive Experience for Customers

British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]

feedproxy.google.com
Thu, Feb 19, 2015 at 5:35 AM

Wednesday, February 18, 2015 Wed, Feb 18, 2015

Exterion Media overhauls commercial team to cater for ‘transformational’ changes to digital OOH (The Drum)

Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies. The restructure has been triggered by the company's overarching plans to equip itself to respond and adapt faster to the changing media landscape. […]

thedrum.com
Wed, Feb 18, 2015 at 6:40 PM

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