Raw Feed & Search

Australian outdoor ad group oOh!media forecasts more digital ads

OUTDOOR advertising group oOh!media sees scope for expanding its digital content. THE newly-listed company behind airport, roadside and shopping centre ads has impressed shareholders with a narrower-than-forecast full year loss. Chief executive Brendon Cook said there was room within Australia's biggest outdoor advertising company for more interactive, digital billboards. […]

news.com.au
Mon, Feb 23, 2015 at 12:24 AM

Permalink

Stage early and often to avoid headaches in the field

 […]

digitalsignagetoday.com
Mon, Feb 23, 2015 at 12:04 AM

Permalink

Programmatic Advertising: How Do Demand-Side Platforms Work? (video)

A little video explaining the role of Demand Side Platforms or DSPs in the programmatic process. […]

insidedigital.org
Sun, Feb 22, 2015 at 1:14 AM

Permalink

Indian ad industry grew by 16.4% in 2014, outdoor up 12.9% (exchange4media)

The total Outdoor spends grew by 12.9% in 2014. Conventional Outdoor, against the projected 7% growth, grew by 13%. Transit Media too grew by 12% as against projected growth of 10%. […]

Sun, Feb 22, 2015 at 1:12 AM

Permalink

16:9: Digital Signage Software Maker BroadSign Loses Dan Parisien

By Dave Haynes. Dan Parisien got on a call with me this morning to let me know he’s leaving BroadSign this time next month – stepping down amicably after a 12-year rollercoaster run with the Montreal software company. He’s not planning to stay in digital signage, and intending after he leaves to sort out what he wants to do – though almost certainly in tech. […]

sixteen-nine.net
Sun, Feb 22, 2015 at 1:10 AM

Permalink

The Hindu: India, fastest growing ad market at 16.4%

India maintained its 12th rank in the global ad market in 2014 despite having a mere 1.5 per cent of the global ad market of $ 411 billion. Mr. […]

thehindu.com
Sat, Feb 21, 2015 at 4:03 PM

Permalink

France: Digital Signage Business Climate Index (DBCI) up 17,29 points (invidis)

The Digital Signage Business Climate Index France has increased from 41,70 base points by 17,29 points to 58,99 base points. The DBCI reflects the current positive business sentiment of the Digital Signage industry in France. Almost 90% of the polled companies are satisfied or rate their current business climate as good. […]

invidis.de
Sat, Feb 21, 2015 at 4:00 PM

Permalink

Panasonic acquires Texas LED video board company

 […]

digitalsignagetoday.com
Sat, Feb 21, 2015 at 3:49 PM

Permalink

Paul Price to keynote Interactive Customer Experience Summit

 […]

digitalsignagetoday.com
Sat, Feb 21, 2015 at 3:48 PM

Permalink

Digital signage keeps NY Knicks star Carmelo Anthony on the court

 […]

digitalsignagetoday.com
Sat, Feb 21, 2015 at 3:46 PM

Permalink

Cream’s DOOH Campaign of The Week: Topshop real-time Twitter trends (UK)

In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch! […]

blog.creamglobal.com
Fri, Feb 20, 2015 at 4:20 PM

Permalink

The Guardian: Drive-thru art: how the Tate is engaging the public with ad innovation

For the #TateWeather campaign we partnered with Exterion to display live weather updates to passengers on the London Underground through art. Each broadcast brings London’s weather forecast to life using images of art, both historic and modern, and refreshes each morning and afternoon to reflect the conditions outside. […]

theguardian.com
Fri, Feb 20, 2015 at 4:17 PM

Permalink

4K begins to dawn on the business market (avinteractive)

What Is 4K? Dig beneath the surface and you soon uncover a maze of acronyms, numbers and unresolved debates. Adrian Pennington investigates the current state of the technology. […]

avinteractive.com
Fri, Feb 20, 2015 at 4:13 PM

Permalink

BT enters digital signage market with Scala

UK telecom group BT and intelligent digital signage technology company Scala will work together to supply digital solutions around the world. The solutions, consisting of digital touchpoints ranging from staff tablets to video walls, can be tailored to the needs of sectors that rely on in-store interaction with customers, such as retailers, retail banking, car showrooms, hotels and restaurants. […]

telecompaper.com
Fri, Feb 20, 2015 at 4:03 PM

Permalink

DOOH Campaigns: No One Should Have No One (grandvisual)

Age UK launched the #NotByMySelfie campaign, part of their ‘No one should have no one’ messaging which is aimed at raising awareness around social isolation of the elderly. The campaign was brought to life on Digital Out of Home screens in major centres across the UK. […]

grandvisual.com
Fri, Feb 20, 2015 at 4:02 PM

Permalink