Some of the most successful advertising campaigns are those that are consistent across several different platforms with their ad strategy and creative. […]
A good portion of those dollars are going into fast-growing digital segments like video and mobile... “Large advertisers in particular are the ones that are most aggressively moving budgets into digital, and the cost efficiencies of digital advertising enable many marketers to buy more for less,” said Jon Swallen, the chief research officer at Kantar Media North America. […]
The interactive, touchscreen in the Bellmoore Park sales center allows new homebuyers to get real-time information on available homes and amenities. […]
Strategic partnership formed to connect indoor and outdoor warning devices, including digital signage, to cloud-based critical communication software. […]
SYDNEY: APN Outdoor continues to cement its position as the unrivaled leader in large format digital Outdoor with the announcement today of two new Digital Billboards launching in Sydney. […]
Cinema advertising companies National CineMedia and Screenvision have called off their planned $375 million merger, citing mounting legal costs and distractions related to the Department of Justice’s lawsuit to block the deal. […]
Today, with the rise of the mobile connected consumer, the growing penetration of new technologies and a purchasing process reinvented through social collaboration, retailers face a more challenging, complex environment affected by a complete disruption of the traditional retail business model as we know it. […]
The second day of Digital Signage Expo is always a bit of a madhouse. In the midst of trying to see and talk to everyone you can (and you always miss at least half the ones you want to hit), there's also trying to take the show in as a whole, catch everyone before they leave and maybe have a few substantive conversations in between everything else. […]
Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention. […]
MONTREAL, /CNW/ - Astral Out of Home, a division of Bell Media, announced today the launch of the sixth annual Carte Blanche – a creative competition for Canadian advertising agencies with a trip to Cannes and a free out-of-home campaign up for grabs. […]
As a plane with a Grumpy Cat flag flew overhead, courtesy of Friskies, the Technorati flooded into panel discussions and happy hour spots at the annual tech festival South by Southwest in Austin, Texas, on Sunday. Top tech influencers pondered immortality and mind cloning. […]
Andrew Davenport, The White Agency managing director, lets us in on his week’s activities at South By Southwest 2015 in Austin, Texas. Day One: Businesses rarely eat themselves So here we are again and we are good to go on our divide and conquer mission to see even more content than previous years. […]
Ads, Ads, Ads... Pre-roll, mid-roll, post-roll, dinner roll? What works, and which ones make viewers click away instead of waiting for their content? […]
We’re at an inflection point where programmatic advertising is becoming more sophisticated with the buy and sell side applying their power to a broader, more diverse set of opportunities. The benefits of programmatic across the digital spectrum are clear. […]
Unlike certain previous SXSW Interactive festivals where attendees and press coalesced around a single topic, this year's event was all over the place. With so much to do and so many people to meet, a tyranny of choice reigned supreme. It was the perfect microcosm of the media and marketing industry. […]
