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Monday, February 9, 2015 Mon, Feb 9, 2015

Multi-screen digital universe: Why 2015 is the year of programmatic (The Drum)

[Promo for AdForm -Ed.] Programmatic advertising has for too long been viewed as a pure direct response medium, focused on remnant inventory. The technology has reached such a stage of maturity, driven by full-stack service providers, that brands can run these campaigns across premium inventory on multiple screens, with solid audience data, real-time bidding support and robust metrics. […]

thedrum.com
Mon, Feb 9, 2015 at 4:22 PM

Saturday, February 7, 2015 Sat, Feb 7, 2015

Video to the Waiting Room: Just What the Doctor Ordered (DOOH network profile – ContextMedia)

Have you ever wished you could make better use of the average 30 minutes plus in the waiting room before your scheduled appointment with the doctor? You may not have to break out the smartphone to help fill the time thanks to an innovative application of video whereby customizable and objective health education programming is piped to a big, flat-panel TV in your doctor’s office. […]

techzone360.com
Sat, Feb 7, 2015 at 2:03 AM

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