Sweden’s Newstag agrees video deal with Bloomberg
[…]
Mon, Feb 9, 2015 at 5:20 PM
[…]
Internet service providers, long dogged by consumer dissatisfaction, have been anxiously watching over the past 18 months as the search giant encroaches on their turf. This was not their typical competitor, but a lovable brand with unpredictable, bottomless ambition. […]
[Promo for AdForm -Ed.] Programmatic advertising has for too long been viewed as a pure direct response medium, focused on remnant inventory. The technology has reached such a stage of maturity, driven by full-stack service providers, that brands can run these campaigns across premium inventory on multiple screens, with solid audience data, real-time bidding support and robust metrics. […]
NEW YORK, /PRNewswire/ -- Videology (videologygroup.com), one of the world's leading video advertising technology platforms, found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago. According to an analysis of Videology's platform in the fourth quarter, 94% of U.S. […]
The low-profile, fanless, quad-head PCI-Express card provides the professional-grade performance and reliability systems integrators need in multi-screen applications. […]
Launched as GRR-TV, the digital out-of-home network will feature original content and advertising for GFIA's more than two million annual passengers. […]
What challenges do you face when repurposing content that was developed for other media for digital signage? […]
New Zealand, from a distance, looks freakin’ amazing, so news that the country’s main digital signage solutions company is for sale gets the squeaky little wheels in my head turning. If only I had investment and operating capital … However … I don’t. […]
Red Radium's new technology combines advanced programmatic, addressable and multi-screen technologies in support of Bulzi's viewable media property. […]
ChargeItSpot has rolled out a new Bandar Foods-sponsored phone charging station at Whole Foods to build product brand awareness and spur sales. […]
It's a digital billboard for the Egg McMuffin, which rises into view just like the sun in the morning. Cossette in Vancouver created the board, and tells us it started out as an entry in an out-of-home contest called Carte Blanche. […]
Have you ever wished you could make better use of the average 30 minutes plus in the waiting room before your scheduled appointment with the doctor? You may not have to break out the smartphone to help fill the time thanks to an innovative application of video whereby customizable and objective health education programming is piped to a big, flat-panel TV in your doctor’s office. […]
Growth in out-of-home advertising is good news for industry leaders such as oOh!media and APN Outdoor Group, both of which listed on ASX last year through Initial Public Offerings (IPO). oOh!media raised $168.8 million at $1.93 a share and listed in December. APN raised $329 million in November by offering shares at $2.55. […]
[Apparently, not everyone loves billboards as much as I do - Ed.] John Mannillo is a real-estate developer and longtime St. Paul activist. As chair of the group Scenic Saint Paul, he is one of the Don Quixotes of signage working diligently behind the scenes to undermine the ubiquitous structures. […]
[…]