GovComm engineers reveal new video camera technology that captures large format digital billboard displays at close range. […]
Mediamesh technology adorning the rebranded Lits Building marks beginning of Market St. East revitalization. […]
Company offers ultra-compact, full-function player with full version of Windows operating software. […]
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding. ‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. […]
inLighten releases Argo, a thumb-sized digital media player for digital signage applications that the amker says is the first of its kind to feature a Windows Operating System."Argo was created for organizations that seek the savings in hardware and installation costs made possible through stick-sized media players, while maintaining the consistency of their Windows-based environments," says inLighten CEO, Dan Snyder. […]
UNITED KINGDOM — Consumers will see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, according to Millward Brown, a leading global research agency. […]
This blog will share highlights from our 1:1 interviews with Gayle Fuguitt, The ARF CEO and desktop from all of our Member constituencies – Advertisers, Agencies, Media and Media Tech firms and Solutions providers. One theme that emerged is “the more things change, the more they stay the same”. […]
From wearables and driverless cars, to a belt that virtually tracks your fitness, CES 2015 showcased an array of weird and wonderful tech. But what can the out-of-home industry take from this year's event - and what trends are likely to emerge in 2015? Posterscope's Ben Milne finds out. […]
Any time an organization implements a digital signage solution, they should have three key plans in place: (1) the implementation plan, (2) the content creation and update plan and (3) an ROI measurement plan. In order to measure ROI you need to know what impact the solution has had on the business. This impact should be measured in terms of impressions, retention and action. […]
This Task Force, made up of IAB members, will work together to help define the growing digital out of home space as a channel while positioning its place in the larger digital media mix and interactive advertising industry. […]
Protective Enclosures Company is providing The Display Shield weatherproof digital signage display enclosures for Trump International Beach Resort, located in Sunny Isles Beach near Miami Florida, the company announced. The units will protect the resorts outdoor displays from salt water corrosion and harsh heat, which are typical threats to displays located in outdoor coastal areas. […]
Holden’s Digital Out-of-Home Campaign Expands Time Sensitive Brand Messaging Beyond Traditional Media Reach. AUSTRALIA — Nearly 90% of Australia’s population lives in urban areas such as Melbourne and Sydney, and that provides a significant advantage for digital out-of-home (DOOH) advertising network providers to reach on-the-go consumers. […]
It's a simple but brilliant idea - show the face of a man yawning and you might just yawn yourself. This is the idea behind Sebastian Errazuriz's new installation in Times Square, A Pause in the City That Never Sleeps. Each night in January, from 11:57pm to midnight, Times Square's electronic billboards will show a continuous yawn on a loop. […]
Easyart, Posterscope and Verifone Media (a division of Verifone) have launched a campaign to promote up-and-coming British artists through interviews to be screened in thousands of London black cabs. […]
Science fiction is fast becoming reality if trends in automotive advertising are anything to go by. Car maker Lexus is set to unveil a series of intelligent, super-sized ads on billboards in key locations across the country on Monday. The billboards can tell what type of car you're driving, and will tailor a message just for you. […]
