What happens at ISE doesn’t stay at ISE. It goes to Vegas for DSE. Digital Signage Today and Peerless-AV recently hosted a well-attended webinar focusing on digital signage trends in 2015, "Hot Digital Signage from ISE 2015: What to Expect at DSE 2015. […]
Digital advertising growth has traditionally been driven by desktop and online. With brands increasingly adopting an omnichannel approach, mobile is pivotal to ad success. It brings all other platforms together due to the personal experience it offers. […]
NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad revenue comes from multiplatform sales, including mobile. […]
Last year it reaped over a billion dollars of revenue in mobile ads — a business that didn’t exist at Yahoo when Mayer arrived. It bought Tumblr, which has 460 million users and is growing faster than Instagram. Yahoo has also built a system that allows app developers — the royalty of the new mobile age — to popularize and monetize their products. […]
Despite its adulthood, AOL finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident AOL is still a dominant and decisive Internet company, one that beats rivals and consumers to the next digital levels. […]
The best piece of advice is to urge your vendor to be as transparent as possible in what their fees include and do not include before making a decision and agreeing on a price. […]
Ursa Primozic, Visionect Booth 2828 (E Ink) Why do people going to DSE need to put your company on their Must See list of booths? Visionect will be launching the 9.7’’ and 13.3’’ electronic paper development kits at DSE 2015. These development kits are out-of-the-box digital signs that use E Ink’s electronic paper displays and are running on Visionect’s digital signage platform. […]
From the digital entranceway, eye-catching digital hat wall, live game feeds and touchscreen kiosks to design customized jerseys, the Toronto Eaton Centre Jays Shop creates an emotional and innovative experience. […]
The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name. The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content. […]
As digital signage is becoming more commonplace in a wide variety of uses, what are good content or technology strategies to maintain the interest of the audience to keep them from becoming desensitized to the medium? […]
New Hire Supports Digital Platform Expansion NEW YORK, March 2, 2015 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. A recognized leader in the digital media industry, Price was a pioneer of programmatic distribution and data capture. […]
Jeremy Gavin, CEO, Screenfeed Booth C6 Why do people going to DSE need to put your company on their Must See list of booths? Because we help increase viewership of screens and make them more relevant to our customers’ audience. We do this through licensed, high-quality, dynamic content that continuously updates to keep screens fresh and engages audiences who value the content. […]
The Real World is Posterscope's monthly OOH market update detailing latest figures, campaigns, developments and industry news. The Real World covers information about consumer behaviour and inspiring ways to use OOH, as well as recent industry news and the latest on the OOH marketplace. […]
Here’s an image that should raise your eyebrows if you develop and market software in the digital signage eco-system: the DSE floor map, with a rather large Google booth in the second row, right behind NEC. Last year, Google had little corner inside the Intel booth – taking up about as much space as a start-up just happy to be there and get some free booth love. […]
WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which says it wants to “raise the creative bar of out-of-home marketing.” It launched earlier this year in the US, UK, India, China and Southeast Asia. […]
