Organization benefits from multi-user efficiency, real-time messaging and more across 26 locations with Navori Labs digital signage network. […]
The company's internal communications network is based on an Android digital signage platform and features live streaming of corporate executive messages. […]
How can a network most cost-effectively evaluate the success of its content/playlist? […]
Anne Hidalgo, the Mayor of Paris, and Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux SA, unveiled the new Paris bus shelter on Monday at Place de la Bastille.Paris is replacing its 2,000 bus shelters for the first time in 15 years. […]
Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]
Advertising Week Europe: Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea? […]
When I walk the DSE show floor I tend to wander up to booths for companies I knew little or nothing about, particularly if they’re doing something that gets my eyebrows up a bit. […]
A Texas start-up called Signagely has started marketing its digital signage offer, which ranges from a $159 Chromebox at the top end to a $39 Kindle Fire TV HDMI stick they’ve got working as a basic player. The start-up’s website doesn’t have a lot of detail in it on the company background, or what’s different here. […]
Show organizer Exponation has released the wrap-up numbers for Digital Signage Expo earlier this month, saying the trade show hit a new record for headcount and footprint. DSE says it had almost 4,100 attendees, with 42% being end-users (who were the rest???), and more than 1,900 booth bunnies. The 6,000 or so people with badges of some sort came from 60 countries. […]
Why DOOH isn’t Ubiquitous yet? In a little over five years digital out of home has exploded from being a small part of outdoor advertising to quite possibly the most important part of it’s future. […]
This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Now in its third year, AWE promotes itself as a "hybrid of inspiring thought-leadership featuring the world’s best and brightest with engaging special events that galvanise targeted constituencies". […]
On my commute to work last week, my eye was drawn to this year’s campaign for Advertising Week Europe (23-27 March). Featuring the inspirations driving some of the creative industry’s biggest and brightest minds, one quote that really stood out for me was from Hearst Magazines' Anna Jones: “Turning the expected into the extraordinary. […]
Brands That Are Round in Shape, and Others, Get in on the Act. An almost total eclipse of the sun in Western Europe this morning prompted a flurry of tactical marketing activity from brands -- particularly the circular ones. […]
Kinetic Worldwide, WPP’s out-of-home media planning and buying agency, recently brought the industry together for Moving Minds 2015, showcasing the latest in technology and media innovation and exploring how these relate to the physical world around us. […]
Why dynamic digital OOH needs to attract the mass market. This year we will see a change in attitude towards dynamic DOOH advertising. Already 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015. […]
