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DOOH Campaigns: What’s the message behind the ‘$UH?’ billboards? (detroitnews)

The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]

detroitnews.com
Wed, Mar 4, 2015 at 11:25 PM

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DSE 2015 Booth Field Guide: Planar Systems

Jennifer Davis, Planar Systems Booth 1018 Why do people going to DSE need to put your company on their Must See list of booths? […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:39 PM

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Samsung Goes Big On LED Display Future, Buys YESCO

I thought it was interesting when Samsung showed a tight pixel-pitch LED board at the recent ISE trade show in Amsterdam, thinking to myself, “Hmmm, Sammy is dabbling in LEDs.” Turns out the electronics giant is more than dabbling. […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:31 PM

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16:9: DSF Joins Troll Fight As Founding Member Of United For Patent Reform

  The Digital Signage Federation has been quietly doing some work for the past year on the whole patent troll issue – quiet, in part, because of how volatile (read litigious) this whole subject can be. It had been frustrating to watch companies in the digital signage eco-system, and their clients, harassed, slowed and hamstrung at times by legal actions. […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:21 PM

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Instantly and Vistar Media Ink Digital OoH Deal

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mrweb.com
Wed, Mar 4, 2015 at 6:42 PM

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Facial recognition software – Big Brother in disguise?

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bdaily.co.uk
Wed, Mar 4, 2015 at 6:17 PM

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invidis: Digital Signage in Spain and Portugal: slow start but high expectations for 2015

The Digital Signage Business Climate Index Spain & Portugal has been polled for the fourth time. The index has declined slightly to a positive level with an decrease of 7,11 base points to stand at 47,63 base points. The DBCI has stabilised on a high level and reflects the positive business sentiment of the digital signage industry in Spain and Portugal. […]

invidis.de
Wed, Mar 4, 2015 at 5:16 PM

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DOOH Network Zoom Media Named Exclusive Advertising Provider for 24 Hour Fitness

NEW YORK, NY, /PRNewswire/ - Zoom Media ("Zoom"), the world's largest fitness digital media company, announced today an exclusive long-term media and advertising agreement with 24 Hour Fitness, a leading health club industry pioneer. […]

prnewswire.com
Wed, Mar 4, 2015 at 5:12 PM

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Forbes: Mobile Audience Measurement 2.0

At Mobile World Congress in Barcelona, March 2-5, 2015 behind the handset, operator, security and Internet of Things news, the still waters of mobile audience measurement run deep. A lot of mobile data and a lot of ways to measure audience behaviour, insight and trends has remained unchanged for decades. […]

forbes.com
Wed, Mar 4, 2015 at 5:08 PM

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The Guardian: Mobile World Congress 2015: what it means for marketing pros

With Mobile World Congress 2015 (MWC) in full swing, much of the industry is decamping to Barcelona to see the launch of the latest smartphones and tablet innovations. But what does this mean for the mobile marketing business and how will it actually affect marketing strategies? […]

theguardian.com
Wed, Mar 4, 2015 at 5:04 PM

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Nielsen buys data and technology provider that reassures advertisers that their ads get seen

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Wed, Mar 4, 2015 at 4:52 PM

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New China Advertising Law Expected

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china-briefing.com
Wed, Mar 4, 2015 at 4:49 PM

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US has over a third of global advertising

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advanced-television.com
Wed, Mar 4, 2015 at 4:36 PM

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25 Predictions For What Marketing Will Look Like In 2020

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fastcocreate.com
Wed, Mar 4, 2015 at 4:35 PM

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The smart BOTTLE that ‘talks’ to drinkers: Sensors on label send targeted adverts with the help of a phone

Prototype ‘smart bottle’ is on show at Mobile World Congress in Barcelona It’s a partnership between UK drinks firm Diageo and Thin Film Electronics. Label has sensors in it to show if the bottle is open or sealed. It uses phone’s NFC capabilities to show adverts and recipes, for example. […]

dailymail.co.uk
Wed, Mar 4, 2015 at 4:31 PM

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