In-store communications company standardizes on Broadsign platform. Copenhagen, Denmark. March 26, 2015. […]
Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]
To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]
Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]
– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]
Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising. […]
Tablet stand and enclosure manufacturer Armodilo Display Solutions will be rolling a slick new wall-mounted enclosure for tablets this spring that pretty dramatically rethinks the idea of sticking an iPad or other tab in a protective frame. The new set-up, called LITE, is based on Armodilo’s AURA kiosk design. […]
DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]
As the games are played, local markets carry live scores Posting the latest scores from March Madness on digital billboards, which show the most up-to-date outcomes as commuters drive home from work, is a good idea. Taking it a step further, by turning March Madness scores into a tournament in its own right, is what turns it into a standout idea. […]
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In an era of dwindling municipal budgets, a growing number of cities are partnering with private companies to develop advertising revenue. Paris has created billboards that double as street furniture. New York City has turned its public pay phones into Wi-Fi hot spots wrapped in ads. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly owned subsidiaries priced a private offering of an additional $100 million in aggregate principal amount of their existing 5.625% Senior Notes due 2024 (the "notes"). The notes are to be sold at an issue price of 103.750% of the principal amount, plus accrued interest from November 15, 2014. […]
Registration is now open for the annual International Conference "Digital Signage - No Alternative", which will take place on May 29 at Radisson Slavyanskaya hotel in Moscow. […]
The change of season is a good reminder to update your digital signage. It’s time to make some design changes and freshen up your layouts. It’s time to shake things up and be bold. […]
