Corporate digital signage systems can be powerful, effective — and yes — successful, if you work hard and stay true to your strategy. […]
The new 23,000-square-foot multi-level showroom and design center will be equipped with multiple digital signage screens to enhance brand awareness, educate clients and promote specials. […]
Garry Wicka will lead marketing efforts that support the company's expanding commercial display business in the U.S. […]
The world of advertising has always been fast-paced and in a constant state of evolution – and this is truer in 2015 than ever before. Marketers and retailers have more ways to reach their audience than they’ve ever had – and the huge selection of options can be daunting, especially with the fast-moving nature of the industry making it difficult to keep track of the latest innovations. […]
LONDON: A strong fourth quarter and increased digital inventory helped push the UK's out-of-home advertising sector over the £1bn mark for the first time in 2014, latest figures show. The Outdoor Media Centre (OMC), the trade association for outdoor media owners, said that revenues were up 6.1% in the last quarter of the year, to reach £300m, while over the year as a whole, growth came in at 3%. […]
More news of consolidation in the digital signage sector – this time from Northern Europe. Sweden’s ZetaDisplay has reached an agreement to buy Marketmedia Oy, which is described as the largest digital signage firm in Finland. […]
SAN ANTONIO--(Business Wire) - Full Year 2014 Results. Consolidated revenues were up 1% to $2.96 billion for the full year 2014 compared to 2013, driven by growth at International Outdoor, partially offset by a decrease in revenues at Americas Outdoor. Excluding the unfavorable impact of movements in foreign exchange rates of $23 million, revenues were up 1%. […]
The out of home (OOH) advertising industry has reported its strongest ever Q4 performance in 2014, according to figures form trade body Outdoor Media Centre, boosting yearly revenue in the industry to £1bn. The sector grew by 6.1 per cent in Q4 2014 reaching almost £300m for the first time, with Asda, BSkyB, KFC and Sony Mobile among the top ten spenders. […]
Location-awareness is perhaps the chief mobile media attribute most important to marketers. As I have argued for years, these devices are mobile people meters that are not only targetable themselves -- they also cast off data that can be combined endlessly with other data to gain invaluable insights. […]
According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH the industry has had a successful year in 2014 and is looking forward to even more growth in 2015. […]
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1. Big Data goes mainstream 2015 will see Big Data management become more mainstream. In many ways, we are still in the infancy of Big Data, but the consistent growth is becoming unstoppable. […]
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Jonny Hamilton, VP, Creative Director, AdspaceThis past weekend my Twitter feed was filled with images of heart-shaped food, my Spotify account had suggested I listen to the Fifty Shades of Grey soundtrack, and on the local news there was even a story about two falcons that had found love on top of the Tappen Zee bridge. […]
