New technologies are emerging all the time that give media agencies greater control over how and when consumers are exposed to brand messages, but there are still huge challenges surrounding how to connect plans across media silos and how to reduce and make sense of digital data complexity. […]
The idea behind Unacast is that digital advertising is getting smarter and smarter. If you look online for a hotel to stay at in London, for instance, it's not uncommon to see ads for hotels in London to pop up everywhere you look the next week or so. […]
ZenithOptimedia forecasts that advertising expenditure on the Chinese mainland will grow 10.5 percent in 2015 to 311 billion yuan ($50.7 billion). The growth rate will be 2.1 percentage points lower than we forecast last September, with small downward revisions recorded across many regions of the world. […]
The hour-long session is designed for end-users who need to make the case for additional investment in digital signage based on ROI/ROO. […]
These days, most supermarket shoppers carry a smartphone. Some of them may be scanning QR codes on packages or displays. Others may be looking up nutritional information before making a purchase. […]
Continuing his venture into publishing and advertising, Greensboro developer Roy Carroll has launched Rhino Outdoor Advertising, a new entity expected to add digital billboards around Guilford County in the future. […]
A new LED video display and sound system to be installed at Jane B. […]
By Stephanie Gutnik. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]
2014 adjusted revenues up 5.1% to €2,813.3 million2014 adjusted organic revenues up 3.8%Q4 adjusted revenues up 7.4% to €839.2 millionQ4 quarter adjusted organic revenues up 3.6%Paris, January 27, 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its revenues for the full-year 2014.Following the adoption of IFRS 11 from January 1st, 2014, the data presented below is adjusted to include our prorata share in companies under joint control, and therefore is comparable with historical data. […]
This Sunday is different from all other Sundays. Why? While many football fans typically don't pay close attention to commercials during the regular season, an expected audience of 110 million will gather this Sunday to analyze, appreciate and obsess over advertising. […]
Almost every year, we hear, “This is the year of the mobile”. As the number of mobile devices on the planet increases, we all nod and agree, every year… But as marketers, while it is increasing in popularity, we are not yet making the most of this all-pervasive communication channel, says Deseré Orrill. […]
Innovative and engaging network will expand to 1,500 screens by 2017. London, England. January 27, 2015. […]
The outdoor digital signage manufacturer is sponsoring its first annual awards program to recognize the work of its dealer partners. […]
Innovative and engaging network will expand to 1,500 screens by 2017. Captive Media screens. London, England. […]
Outdoor advertising company Lamar went big last week in its bid to drum up publicity for Los Angeles City Councilman Jose Huizar, putting up 100 free billboards supporting his March 3 reelection campaign. The billboard blitz — carried out in Boyle Heights, Glassell Park, Highland Park and elsewhere — put Huizar's name in front of thousands of motorists. […]
