New media formats like Digital OOH are making rapid strides in the international markets but in India it’s a different story. The fifth edition of exchange4media’s OOH Conference saw veterans from the OOH industry come together to discuss what was holding back the medium in India and what kept marketers away from it. […]
Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media. […]
Out-of-home (OOH) advertising company Exterion Media has appointed Bite to boost its profile and brand following a restructure of its UK commercial business. Bite will provide media relations, communications campaign support, digital content, and social support to Exterion Media, focusing on building awareness of the brand. […]
The bill, which passed by a vote of 13-3, permits “Urban Experiential Displays,” with full-motion video, that range from 1,500 square feet to 3,500 square feet in size, and up to 48 feet tall. […]
[…]
Guest Post: Chris Wiegand, Jibestream The ‘Internet of Things’ is a popular term bouncing around the technology sector at the moment. In fact this section of the market is earmarked for extraordinary growth; predictions are putting it at the largest device market in the world by 2019. […]
In-store screen business Amscreen now brings scalable, customer profiling to retailers through their ‘OptimEyes’ technology and real-time insight portal In early 2014, Amscreen, Europe’s leading provider of in-store digital screen media, worked with a number of select partners to trial a revolutionary platform delivering real-time audience profiling and footfall analytics. […]
This seminar uncovers and expounds upon the tough questions you need to be asking yourself and others in both the planning and execution stages. […]
The platform’s universal access and security enhances guest experiences and delivers profits for current owner-operators. […]
Fans will have a first-class experience with 18 LED displays that feature live video, instant replays and scoring information. […]
With many South Asians moving to Dubai for work, Coca-Cola have created special Wish Booths that are activated by Coca-Cola bottle caps and have installed them around the city, inviting UAE (United Arab Emirates) residents to make a wish for their families back home. Some of these wishes went to India, Pakistan and the Philippines to become a reality. […]
iSIGN and its Australian distributor and reseller JEA Technologies are running pilot programs with two of Fujitsu's clients. […]
It didn’t start well. On Monday I had at least four sessions I was determined to attend. […]
Acquisition furthers ZetaDisplay's efforts to establish itself as a leading supplier of digital signage in the European market. […]
The 5th international conference “Digital Signage – no alternative” will be held on May 29, 2015 in Radisson Slavanskaya Hotel, Moscow. Around 300 delegates from 140 companies visited the conference last year. […]
