The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks several industry leaders. The Outdoor Media Centre, the marketing body for outdoor media owners, has seen better days. […]
Carly Zipp, a spokeswoman for Outfront Media, which sells the space for the MTA, said tech advertising really started up in earnest about two years ago as brands discovered its strength in reaching millennials. […]
Caran says the ad space was paid for by the FBI, and the same ad showing up on multiple digital billboards at the Lake of the Ozarks is appearing on approximately 4,000 similar ones across the country. […]
EXECUTION: Working with Land Rover’s creative agency, RKCR, and Grand Visual, we developed the first OOH interactive installation combining digital and sound in order to showcase the amazing roar of the Range Rover Sport engine. […]
Committed to helping people and communities across the country to create sporting habits for life, Sport England is using the broadcast nature of OOH to get their message to the nation with the aim to get more women and girls playing sport. […]
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Wearable tech is all the rage — and yet Google killed off their Glass Explorers program last week. Why the sudden change in direction? Digital Trends offers a plausible theory: We humans will wear almost anything as jewelry, but we’re much more conservative when it comes to our faces. […]
More Super Bowl ad rookies will be trying to score a touchdown this Sunday. There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling good in the most recent economic recovery. […]
The UK public vastly undervalues advertising’s contribution to media, culture and sport, according to research from the Advertising Association. A Deloitte survey of 1,000 UK adults found that the gap between what the public is willing to pay for media, and what advertising contributes in the UK is almost £5bn - a fee of £187 per UK household, per year. […]
Anil Mathews, Founder and CEO, AdNear tells us how 2015 will be an even more exciting year for the industry. Ad-tech has been going through massive reinvention and mobile is today leading the charge. We could say 2014 was the year of mobile advertising, but 2015 will be an even more exciting year for the industry. […]
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Here’s a 38 foot wide by 21 high Nanolumens LED wall set on a curve at the Tachi Palace casino in the Fresno, California-area. It is touted as the largest curved video wall in North America, visible throughout the entire Casino of the Moon. I like the scale, and can only hope this is demo content and not what is being run on the native-run casino’s floor. […]
In its final quarterly earnings report of 2014, Facebook announced that it had recorded $701 million in profits—an increase of about 33 percent over the same period last year. In its filing with the Securities and Exchange Commission (SEC), the company said that its fourth quarter advertising revenue hit $3.59 billion, an increase of 53 percent. […]
