DOOH Ad Operator RMG Networks Reports Fourth Quarter and Year End 2014 Results
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Tue, Mar 31, 2015 at 6:32 PM
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McDonalds has launched a Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds. […]
Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens. The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks. […]
There were three gold awards for the Pepsi Max Unbelievable Bus Shelter we created with AMV BBDO including Best Use of Medium, Best Special Build and Best Integrated campaign. There was also a Best Digital Poster gold award for McDonalds See One. Want One created by us alongside Leo Burnett – a tremendous total of 4 golds in all! […]
Multibillion dollar snack conglomerate Mondelēz International is rolling out a group of five Tensator Virtual Assistants to introduce its latest sweet treats at Carrefour, Cora and Makro stores in Belgium, according to an announcement from Tensator. […]
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Dayton, Ohio-based Stratacache continues to push its business ops into new regions, announcing today it has opened an office in Bangalore, India and has plans to hire as many as 15 people. Bangalore makes a lot of sense for the signage CMS firm as it is India’s tech capital and has a couple of universities that are said to rival MIT. […]
Wavetec's high-definition displays were installed to operate 24/7 at the bank's monitoring room. […]
Seen through the eyes of Kinetic Active's Mike Gamaroff, the technology at DSE 2015 enables agencies to dream up amazing customer experiences. […]
The whole Google does digital signage thing just got even more interesting – with Google via Asus announcing the Chromebit, which is effectively a Chromebox as an HDMI stick. The units are expected to cost less than $100 USD. The Chromebits will have a Rockchip processor, 2GB of RAM and 16GB of eMMC flash storage. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that it will report results for the quarter ended March 31, 2015 after the market closes on Tuesday, May 5, 2015. The earnings announcement will be available in the Investor Relations section of the Company's website, www.OUTFRONTmedia.com. […]
The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the store without stopping at a cashier or self-checkout kiosk. […]
A couple of contacts have sent notes recently asking if I was going to the International Sign Association’s annual trade show, which runs next week in Las Vegas. Nope. Can’t see any reason why I would. […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]