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techcrunch: Berlin Mobile Ad Outfit Glispa Gets $77M From Property/E-Commerce Firm Market Tech

On the heels of France-based MobPartner’s $58 million acquisition by Cheetah Mobile, yet more movement in Europe’s mobile advertising landscape: Glispa, a startup based out of Berlin that focuses on digital marketing and mobile ads, is picking up a $77 million investment from Market Tech Holdings, a UK-based business that focuses on property and e-commerce investments. […]

techcrunch.com
Mon, Mar 16, 2015 at 6:56 PM

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China’s Cheetah Mobile to acquire ad network MobPartner for $58M

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techinasia.com
Mon, Mar 16, 2015 at 6:54 PM

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AdWeek: Data-Driven Advertising Still Plays at SXSW

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts-and-bolts of digital ad targeting plenty of information to chew on. […]

adweek.com
Mon, Mar 16, 2015 at 6:46 PM

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AdWeek: What Facebook’s Acquisition of TheFind Means for the Ad Industry

Last week, Facebook acquired — and immediately shut down — personalized commerce search app TheFind. TheFind melded search data to location-based purchase data to better hone product suggestions. […]

adweek.com
Mon, Mar 16, 2015 at 6:43 PM

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Billboard Campaign Aimed At Combating Human Trafficking (wbaa)

Indiana is joining 15 other states in a billboard campaign to raise awareness about human trafficking. About 21 million people worldwide are victims of human trafficking. An estimated one-and-a-half million of them are in the United States, many of them minors recruited for prostitution. […]

wbaa.org
Mon, Mar 16, 2015 at 5:39 PM

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South Africa: A digital face to shopping centre advertising

Digital technology is changing the way advertising is done in the retail space – be it in a bricks and mortar store, online or using smartphone and tablet devices. Advertisers can now speak to consumers with immediacy and relevance using digital display in malls, says Bruce Burgess, Posterscope development director for sub-Saharan Africa. […]

themediaonline.co.za
Mon, Mar 16, 2015 at 5:35 PM

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#SXSW: analysis of “the largest iBeacon deployment on the planet” (cmswire)

About 1,000 iBeacons using Bluetooth wireless technology are positioned around the Austin Convention Center to share timely updates with festivalgoers. With that many iBeacons you might think SXSW would the equivalent of a digital Normandy invasion, with messages whizzing by hot and heavy announcing the latest updates on trending topics, speakers and festival-related offers. […]

cmswire.com
Mon, Mar 16, 2015 at 5:03 PM

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Digital billboards, rebranding discussed for part of Atlanta Highway (onlineathens)

Clearing the way for billboard companies to install digital billboards along at least part of Atlanta Highway could help improve the look of the corridor, an outdoor advertising professional told an Athens-Clarke County Commission committee Monday. […]

Mon, Mar 16, 2015 at 10:01 AM

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Billboard Campaign Aimed At Combating Human Trafficking

I […]

oaaa.org
Sun, Mar 15, 2015 at 8:00 PM

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Top 5 Augmented Reality Outdoor Campaigns

Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing. […]

oaaa.org
Sun, Mar 15, 2015 at 8:00 PM

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Billboard Campaign Aimed At Combating Human Trafficking

I […]

oaaa.org
Sun, Mar 15, 2015 at 8:00 PM

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Australian study shows out-of-home advertising delivers ROI: oOh!media boss (bandt)

CEO of oOh!media, Brendon Cook, says a study of the $4 billion worth of Australian ad campaigns shows out-of-home delivers ROI. Research of more 140 econometric studies of $4 billion worth of Australian ad campaigns, 90% of them including out-of-home components, provides ample proof of the added value that out-of-home (OOH) delivers for advertisers. […]

bandt.com.au
Sun, Mar 15, 2015 at 6:04 PM

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What OOH can take from Mobile World Congress (pioneeringOOH)

Thousands worshipped at the altar of Mobile World Congress 2015 in the first week of March. Microsoft won big, collecting 10 awards including best tablet and best of MWC 2015, Facebook co-founder and chief executive Mark Zuckerberg held the keynote, however their notable Californian neighbours were missing. […]

pioneeringooh.com
Sun, Mar 15, 2015 at 6:02 PM

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The Guardian – Mad men, meet the algorithm: the art and science of modern marketing (programmatic)

For decades, marketers have used consumer insights to inform creative and communications strategies, and relied on data signals to understand, target and measure audience reach. […]

theguardian.com
Sun, Mar 15, 2015 at 1:51 AM

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SXSW 2015: Taking Back Real-Time Marketing (b2c)

This weekend, thousands of marketers will flock to the South by Southwest Interactive (SXSWi) conference to stay on top of the latest innovations in digital and real-time marketing. Indeed, today’s marketing publications are replete with examples of brands, which in trying to hack the culture, actually created PR disasters of their own making. […]

business2community.com
Sat, Mar 14, 2015 at 6:21 PM

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