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India – the next frontier in mobile advertising (sponsored feature, with charts)

Sure "content is king", but as a means of experiencing it, the desktop is a mere horseless carriage. Mobile on the other hand, is like a turbo-charged Porsche with unprecedented reach. Fast-becoming the preferred vehicle for content as evidenced by much of the world where 4G is the norm and the mobile screen is the only screen, mobile has recently surpassed desktop use and has no signs of braking. […]

pocketgamer.biz
Wed, Feb 25, 2015 at 4:48 PM

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Marketers bet big on location-based advertising (KSL – Utah)

SALT LAKE CITY — In the advertising world, tailoring the message to the intended target is key. Today's hot marketing trend is tapping into the location services built into a smartphone. "We're using them in the car, at dinner, when we're buying," said Elle Wheeler, digital marketing manager for Love Communications. […]

ksl.com
Wed, Feb 25, 2015 at 4:42 PM

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Premier Mounts Announces New Solutions Group for A/V Applications

Dedicated division offers consultation, training, project management and installation support for digital signage and other A/V mounting solutions. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 4:39 PM

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Daktronics Partners with SBB to Put Displays in Swiss Railway Stations

A total of 50 LED displays will ultimately be installed throughout 17 stations in Switzerland. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 3:50 PM

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DSE 2015 Booth Field Guide: Enplug

Ryan Gushue, Enplug DSE Booth: FT4 Why do people going to DSE need to put your company on their Must See list of booths? Enplug will be announcing the release of their software development kit (SDK) for its open digital signage platform, which is applying the ‘app’ paradigm of mobile devices to digital signage. […]

sixteen-nine.net
Wed, Feb 25, 2015 at 3:43 PM

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Digital Signage IoT / M2M in Action (via Linkedin)

By Steve Whitehead. IoT / M2M works best when it goes "unseen" - solution rather than technology centred. With the recent announcement of the Amscreen and Clear Channel UK pen digital screen deal that sees large outdoor digital advertising screens deployed at bus stops across the UK, it got me thinking ... […]

Wed, Feb 25, 2015 at 3:21 PM

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Outputmag: Parisien plans to move on from Broadsign after DSE 2015

Broadsign's vice-president for marketing and strategy, Daniel Parisien, has announced that he is moving on from the company after twelve years. Having been at the company since its early days, Parisien remained with Broadsign after it came out of Chapter Eleven in 2012, heading up the company's marketing and product divisions as the company reshaped itself and expanded once more. […]

outputmagazine.com
Wed, Feb 25, 2015 at 2:43 PM

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Help Output Magazine Keep Up Its Good Work

A little start-up in the UK has, for the last few years now, been diligently covering digital signage and its intersection with the more traditional printed sign industry. Output Magazine is a very polished effort that belies the size and relative youth of its owner and staff. […]

sixteen-nine.net
Wed, Feb 25, 2015 at 12:32 PM

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Installation of the Week: Interactive Digital Signage Adds to Shopping Experience (DSConnection)

Nebraska Crossings Outlets integrated digital and brick-and-mortar experiences into a single cohesive customer experience. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 11:52 AM

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StoreStreams to Offer Turnkey In-Store Radio to Businesses

The integrated solution is designed to eliminate the headaches of procuring content and licensing. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 10:58 AM

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Badges In, Lanyards Ready, Labels Printed

It’s less than two weeks out to DSE and to the annual Preset Group Mixer. We’re now well over 300 in registrants, between people who signed up and sponsors who invited folks. The venue is all set, signed and insured. […]

sixteen-nine.net
Wed, Feb 25, 2015 at 10:19 AM

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Enplug and Waitlist Me Team Up To Bring Waitlists to Digital Signage

Already used on iOS, Android and the Web, Waitlist Me can now be displayed on TV screens and digital signage through the integration with Enplug. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 10:16 AM

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6 Ways Smart Technology is Accelerating Digital Signage Adoption (DSConnection)

Advances in smart technology have the potential to open up digital signage to a much broader customer base, from large enterprises to smaller organizations. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 10:01 AM

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Giving a Voice to Digital Signage

Sound is an often overlooked dimension to the total digital signage experience, but numerous solutions can be found amid the arrays of displays at DSE 2015. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 9:46 AM

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Sights and Sounds Go Together in Digital Signage

Visual content is being enhanced with audio in ways that put the consumer at the heart of the equation rather than treating them like an afterthought. […]

digitalsignageconnection.com
Wed, Feb 25, 2015 at 9:30 AM

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