By David Keene. It’s a conundrum unique to retail: thinking surrounding “new media” for retail (that is in-store digital marketing) has morphed and evolved at a pace that confuses even the most seasoned brand, agency, and technology platform pros. Evolution is a good thing, right? […]
The digital out-of-home operator's non-binding letter of intent to sell the RMG Airline Media Network does not include the RMG Office Media Network. […]
Clear Channel Outdoors has a little less than a quarter of the market — 115 billboard structures around the county. Outfront Media, formerly known as CBS Outdoor, is one of eight companies with billboards in Pasco and the largest provider. This isn't a new idea. […]
Downtown center uses touchscreens, videos and personal assistance to help keep visitors in town. […]
By David Keene. At last year’s Digital Signage Expo, Intel and Google raised some industry eyebrows as they used the wintry DSE 2014 show in Vegas to try to place their stamp on the industry. […]
The Digital Signage Federation is running a Meet and Greet Mixer for members and prospective members next week in Dallas. The event is March 25th at 6:30 PM at Del Frisco’s Grille, 3232 McKinney Ave. It runs until 8:30. […]
The handbook provides an overview of the formats available in every environment across the U.S. digital out-of-home. […]
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The ability to create revenue streams through digital signage is currently fragmented with no standard pricing, what successful models have you seen in the marketplace? […]
GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into my thoughts on the entire show, I wanted to offer my thoughts and feedback on the DOOH Strategy Summit. The pre-show event offered unique insights from media professionals and network owners. […]
The Younger Agency, a company in the airport advertising business, has been acquired by Lamar Advertising Co., an owner and operator of outdoor advertising and logo sign displays. […]
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The Sahara Hotel and Casino is legendary for a reason. That bawdy stalwart at the north end of the Las Vegas Strip had as epic a run as any resort with the good fortune to see the reign of the Rat Pack. But if there’s one thing that Sammy, Frank, and Dean cherished more than a tender ballad, it was a solid second act. […]
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