JC Decaux is now the largest outdoor advertising company in the world . Decaux is a relatively young company and you only need go back 60 years to the time when it was a gleam in the eye of one Jean-Claude Decaux. Then the French state was taking a heavy hand with roadside bill boarders, calling them a 'blight'. […]
First, it could spur new types of contextually targeted deals or recommendations. "The watch as a new form factor opens the door to offering shoppers additional information with instant access and no phone out (if done right), even if it's just a micro bit of information, such as the aisle number of the next item on their list. […]
Clear Channel Outdoor Holdings (NYSE:CCO) major shareholder Iheartmedia, Inc. bought 2,172,946 shares of the stock in a transaction dated Thursday, April 2nd. The stock was purchased at an average cost of $10.20 per share, with a total value of $22,164,049.20. […]
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. […]
Evidence of a coming retail revolution can be found at the Macy's store at Westfield Garden State Plaza, where white plastic discs, about the size of a computer mouse, have been attached to walls and columns around the store. […]
Raising Nebraska visitors can visualize how agriculture is a part of their daily lives by going through each of the 12 interactive experiences within the building. […]
The installation in a Canadian financial institution's atrium created a unique way to display the company's brand, upscale services and value proposition. […]
The capital of the world and the capital of digital signage, New York City's Times Square, lit up recently for a high-tech kickoff to celebrate possibly the least-tech experience possible. […]
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Sterilyfe USA is preparing to continue and complete the installation of its advertising display-equipped hand sanitation stations in Harris Teeter. […]
The lottery game provider is installing several Bally systems and games solutions to add excitement and accelerate operating efficiencies. […]
The “out-of-home” marketing specialist has appointed Mark Craze to help illustrate the power of the medium to advertisers. […]
The digital signage and interactive kiosk company's new kiosks for the healthcare field feature the latest antibacterial and antimicrobial technology. […]
Next generation digital signage solution uses the projection image of a real person who can deliver a variety of messages. […]
I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]
