Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]
AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry. […]
Developers of the $375 million arena behind New York-New York on the Strip have signed two major global brands — Toshiba and Coca-Cola — as founding sponsorship partners for the venue that is scheduled to open in April 2016. […]
The DSrupted 2015 website is now live, the agenda is out and ticketing is live for the event, Sept. 16th in Toronto. We’re pulling together our speakers and already have commitments from a couple of really, really good ones. […]
Zipps Sports Grill caters to customers by offering a video wall that displays multiple sports games on separate screens or one game on a large display when grouped together. […]
AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]
A small, but significant, number of major global marketers are aggressively leaning into data-driven omnichannel marketing, pioneering a trend that is not going anywhere anytime soon. […]
Barco projection technology aided the Canadian new media and entertainment studio in creating 'The Staircase of the Muses' for the exhibition. […]
The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]
A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]
Using an array of movable digital displays, Zipps Sports Grill creates a sports viewing experience unlike anything its neighboring bars offer. […]
Users can quickly manage and organize stories within a simple, form-field approach, powered in the cloud and presented in a touchscreen kiosk interface. […]
Both traditional OOH media and digital signage will help build awareness leading up to the National Park Service centennial anniversary in 2016. […]
Atlanta-based digital media marketing development firm specializes in fabrication of interactive indoor and outdoor LCD/ LED digital signage displays. […]
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