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DSE 2015 Booth Field Guide: Visionect

Ursa Primozic, Visionect Booth 2828 (E Ink) Why do people going to DSE need to put your company on their Must See list of booths? Visionect will be launching the 9.7’’ and 13.3’’ electronic paper development kits at DSE 2015. These development kits are out-of-the-box digital signs that use E Ink’s electronic paper displays and are running on Visionect’s digital signage platform. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 3:04 PM

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Digital Retail Experience Helps Blue Jays “Celebrate the Fan”

From the digital entranceway, eye-catching digital hat wall, live game feeds and touchscreen kiosks to design customized jerseys, the Toronto Eaton Centre Jays Shop creates an emotional and innovative experience. […]

digitalsignageconnection.com
Mon, Mar 2, 2015 at 3:03 PM

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Captivate Tweaks Elevator Screen Designs; Drops Network In Branding

The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name. The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 2:48 PM

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Ask the Board: Maintaining Audience Interest

As digital signage is becoming more commonplace in a wide variety of uses, what are good content or technology strategies to maintain the interest of the audience to keep them from becoming desensitized to the medium? […]

digitalsignageconnection.com
Mon, Mar 2, 2015 at 2:39 PM

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OUTFRONT Media Hires James Price To Lead Data Management And Programmatic Product

New Hire Supports Digital Platform Expansion NEW YORK, March 2, 2015 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. A recognized leader in the digital media industry, Price was a pioneer of programmatic distribution and data capture. […]

Mon, Mar 2, 2015 at 9:00 AM

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DSE 2015 Booth Field Guide: Screenfeed

Jeremy Gavin, CEO, Screenfeed Booth C6 Why do people going to DSE need to put your company on their Must See list of booths? Because we help increase viewership of screens and make them more relevant to our customers’ audience.  We do this through licensed, high-quality, dynamic content that continuously updates to keep screens fresh and engages audiences who value the content. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 7:02 AM

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Posterscope’s monthly OOH ad market update: The Real World February 2015

The Real World is Posterscope's monthly OOH market update detailing latest figures, campaigns, developments and industry news. The Real World covers information about consumer behaviour and inspiring ways to use OOH, as well as recent industry news and the latest on the OOH marketplace. […]

slideshare.net
Mon, Mar 2, 2015 at 12:40 AM

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16:9: Has Google entered the digital signage market? Google Isn’t Just At DSE, It Has 40X40 Booth

Here’s an image that should raise your eyebrows if you develop and market software in the digital signage eco-system: the DSE floor map, with a rather large Google booth in the second row, right behind NEC. Last year, Google had  little corner inside the Intel booth – taking up about as much space as a start-up just happy to be there and get some free booth love. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 12:38 AM

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Out-of-home agency Kinetic ups the stakes in adland’s turf wars with roll-out of in-house offer Active in Germany

WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which says it wants to “raise the creative bar of out-of-home marketing.” It launched earlier this year in the US, UK, India, China and Southeast Asia. […]

moreaboutadvertising.com
Mon, Mar 2, 2015 at 12:36 AM

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Outdoor advertising on your smartphone is coming to Australia (businessinsider)

Outdoor advertising company Adshel is rolling out a network of 3000 beacons across Australia, taking outdoor advertising into the digital age. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been adopting the technology as a form of push marketing to attract passing customers. […]

businessinsider.com.au
Mon, Mar 2, 2015 at 12:10 AM

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Media Post: Outfront Revenues Jump-Started By Van Wagner Buy, Lamar Revenues Up

The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled by acquisitions and modest organic growth. […]

mediapost.com
Mon, Mar 2, 2015 at 12:10 AM

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invidis: Russian Digital Signage market faces a difficult 2015

The Digital Signage Business Climate Index Russia has been polled for the fifth time in Russia. Since the last survey in November, the index has dropped further from -22,75 by 10,59 base points to reach -33,33 base points. Only little more than half of the market still sees the current business situation as satisfactory. […]

invidis.de
Mon, Mar 2, 2015 at 12:06 AM

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Australia: Adshel to deploy beacon technology across outdoor advertising panels nationally (cmo)

Outdoor advertising company hopes the technology will allow advertisers to send more geotargeted and contextually relevant messaging to consumers. Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space. […]

cmo.com.au
Mon, Mar 2, 2015 at 12:04 AM

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National CineMedia misses 4Q profit forecasts (cnbc)

CENTENNIAL, Colo. (AP) _ National CineMedia Inc. (NCMI) on Thursday reported fourth-quarter net income of $8.1 million. […]

Mon, Mar 2, 2015 at 12:01 AM

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DSE 2015 Booth Field Guide: Convergent

Kris Konrath, Convergent Booth 1427 Why do people going to DSE need to put your company on their Must See list of booths? We’re a digital signage veteran and one of the few companies in the industry that provide a single source solution.  As a systems integrator, we integrate best of breed technologies into flexible, scalable and reliable solutions, built around your unique requirements. […]

sixteen-nine.net
Sun, Mar 1, 2015 at 3:03 PM

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