Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]
Experiential Marketing Specialist to Help Transform OOH. NEW YORK, /PRNewswire/ -- Kinetic, the world's largest and most innovative out-of-home marketing specialist, has appointed Charlotte Birley as Head of Kinetic Active in Asia. Kinetic Active is the newly launched full-service creative and production division of tenthavenue's Kinetic Worldwide. […]
The out-of-home advertising industry can offer brands various digitally-led ways to reach new audiences, but a new report suggests marketers are unaware of its potential. Innovative technologies such motion detection, contactless and NFC/QR codes have been cited by UK marketing professionals as among the most exciting methods for reaching new audiences, according to a new study. […]
By Noah Simpson, The digital signage business is currently experiencing significant growth. This is due to the proliferation of new technologies that serve to make the industry more cost efficient. […]
Installation of a new centerhung system is adding more fan excitement to the UW-Milwaukee Panther Arena. […]
Show achieves new benchmarks for total attendance, number of exhibitors and square footage. […]
Organization benefits from multi-user efficiency, real-time messaging and more across 26 locations with Navori Labs digital signage network. […]
The company's internal communications network is based on an Android digital signage platform and features live streaming of corporate executive messages. […]
How can a network most cost-effectively evaluate the success of its content/playlist? […]
Anne Hidalgo, the Mayor of Paris, and Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux SA, unveiled the new Paris bus shelter on Monday at Place de la Bastille.Paris is replacing its 2,000 bus shelters for the first time in 15 years. […]
Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]
Advertising Week Europe: Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea? […]
When I walk the DSE show floor I tend to wander up to booths for companies I knew little or nothing about, particularly if they’re doing something that gets my eyebrows up a bit. […]
A Texas start-up called Signagely has started marketing its digital signage offer, which ranges from a $159 Chromebox at the top end to a $39 Kindle Fire TV HDMI stick they’ve got working as a basic player. The start-up’s website doesn’t have a lot of detail in it on the company background, or what’s different here. […]
Show organizer Exponation has released the wrap-up numbers for Digital Signage Expo earlier this month, saying the trade show hit a new record for headcount and footprint. DSE says it had almost 4,100 attendees, with 42% being end-users (who were the rest???), and more than 1,900 booth bunnies. The 6,000 or so people with badges of some sort came from 60 countries. […]
