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Friday, February 6, 2015 Fri, Feb 6, 2015

TV Maker Profit Margins vs. LCD Module Profit Margins

Panel prices are becoming the biggest swing factor for TV makers’ profitability. The LCD module is 70-80% of the cost of an LCD TV set, and most of the value-added features are in the LCD panel rather than the chassis. TV makers’ procurement has been heavily dependent on panel prices when the market is in oversupply, but when the market is in shortage, panel availability affects market share. […]

displaysearchblog.com
Fri, Feb 6, 2015 at 10:42 AM

DOOH ad tech Co. Bulzi Media partners with Red Radium to bring programmatic ad buying to DOOH

Bulzi’s advertising platform delivers six billion monthly video ad impressions to consumers in out of home environments on their mobile phone or tablet, TV, web, and traditional digital signage screens. The new technology being developed by Red Radium combines advanced programmatic, addressable, and multi-screen technologies in support of Bulzi’s 100% viewable media property. […]

prweb.com
Fri, Feb 6, 2015 at 1:40 AM

Thursday, February 5, 2015 Thu, Feb 5, 2015

MediaPost: The Power Of Location Is In Sharpening The Marketing Mix (MobileInsider)

The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs’ lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. While that may be true in some cases, it's not the intricacies of mobile technology that matter most. CMOs are in a position to know and do more in mobile than they may think. […]

mediapost.com
Thu, Feb 5, 2015 at 4:32 PM

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