Gemalto, Tapit team to being mobile payments to outdoor media
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digitalsignagetoday.com
Wed, Mar 4, 2015 at 12:26 AM
Wed, Mar 4, 2015 at 12:26 AM
Raw Feed & Search
Wednesday, March 4, 2015 Wed, Mar 4, 2015
Clear Channel signs exclusivity deal with Amscreen for sunlight-visible DOOH displays
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outputmagazine.com
Wed, Mar 4, 2015 at 12:21 AM
Wed, Mar 4, 2015 at 12:21 AM
Tuesday, March 3, 2015 Tue, Mar 3, 2015
Out of Home Advertising Up 1.1% to $7.0 Billion in 2014
OOH advertising revenue rose 1.1 percent in 2014 compared to the previous year, accounting for $7.0 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
oaaa.org
Tue, Mar 3, 2015 at 8:00 PM
Tue, Mar 3, 2015 at 8:00 PM
DSE 2015 Booth Field Guide: LG Electronics USA
Garry Wicka, LG Electronics USA Booth 1213 Why do people going to DSE need to put your company on their Must See list of booths? […]
sixteen-nine.net
Tue, Mar 3, 2015 at 7:11 PM
Tue, Mar 3, 2015 at 7:11 PM
Out of Home Advertising Up 1.1% to $7.0 Billion in 2014
OOH advertising revenue rose 1.1 percent in 2014 compared to the previous year, accounting for $7.0 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
oaaa.org
Tue, Mar 3, 2015 at 7:00 PM
Tue, Mar 3, 2015 at 7:00 PM
PATTISON Outdoor Launches Its Annual Sketching the Line Exhibition of Drawings
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marketwired.com
Tue, Mar 3, 2015 at 6:09 PM
Tue, Mar 3, 2015 at 6:09 PM
Vistar Media and Instantly partner to revolutionize digital out-of-home measurement
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prnewswire.com
Tue, Mar 3, 2015 at 6:07 PM
Tue, Mar 3, 2015 at 6:07 PM
Media Post: Vistar, Instantly Partner For OOH Measurement
More out-of-home advertising and technology companies are using mobile to target and measure ads. Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly’s mobile panel. […]
mediapost.com
Tue, Mar 3, 2015 at 6:04 PM
Tue, Mar 3, 2015 at 6:04 PM
Omnicom Media Group Signs 2015 Upfront Deal with National CineMedia
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businesswire.com
Tue, Mar 3, 2015 at 6:02 PM
Tue, Mar 3, 2015 at 6:02 PM
AdAge: Omnicom Makes $50 Million Commitment to National CineMedia
In-Theater Advertising Developing Targeting and Retargeting Capabilities. Omnicom's media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion. […]
adage.com
Tue, Mar 3, 2015 at 5:46 PM
Tue, Mar 3, 2015 at 5:46 PM
UK’s largest independent petrol network owner MRH, extends screen deal with Amscreen Group (source – Amscreen)
MRH has signed a further 5 year contract with Amscreen which will see an upgrade of their existing network of 365 screens in UK forecourts to Amscreen’s 24 inch screen. The new screens also feature Amscreen’s OptimEyes technology, delivering real-time audience measurement data. […]
Tue, Mar 3, 2015 at 5:44 PM
APN Outdoor takes bigger slice of $10m Sydney Airport outdoor advertising (mumbrella)
APN Outdoor has strengthened its grip on one of the biggest outdoor contracts in the country winning the rights to sell advertising in Terminal 2 at Sydney airport from incumbent Ooh Media. […]
mumbrella.com.au
Tue, Mar 3, 2015 at 5:44 PM
Tue, Mar 3, 2015 at 5:44 PM
Increasing Airport Advertising Revenues In The Digital Age (airport-world)
The complete solution lies in creating a framework out of a combination of airport infrastructure (digital signage, Wi-Fi connectivity, tracking systems), monetising its value, and making it attractive and ‘buyable’ to advertisers, retailers and other commercial entities looking to target the passenger. The content must be managed in an organised fashion. […]
airport-world.com
Tue, Mar 3, 2015 at 5:43 PM
Tue, Mar 3, 2015 at 5:43 PM
MediaPost: Omnicom Inks Landmark CineMedia Upfront Deal Worth $50M, Integrates Mobile, Video
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The deal, which will cover approximately $50 million in advertising during the next year, is the latest example of Omnicom Media Group's video-neutral approach to media buying. […]
mediapost.com
Tue, Mar 3, 2015 at 5:43 PM
Tue, Mar 3, 2015 at 5:43 PM
APN Outdoor wins Sydney Airport contract (source – APN Outdoor)
SYDNEY: APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country. […]
apnoutdoor.com.au
Tue, Mar 3, 2015 at 5:42 PM
Tue, Mar 3, 2015 at 5:42 PM