Digital place-based networks: a multipurpose marketing system. Restaurant owners have what many consider a powerful new marketing currency in their establishments and some don’t even know it, according to a report from ScreenMedia Daily. […]
A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on digital ads that target commuters. As a captive audience swells on its busy platforms, Transport for London (TfL) is working with Exterion Media and NEC to produce a "premium visual experience" for commuters. […]
With over 60,000 beacon deployments, Freckle IoT and Blue Bite enable more brands to engage connected consumers along the path-to-purchase. […]
Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, the digital-out-of-home (DOOH) industry is getting a programmatic makeover. […]
The current business sentiment has further increased since the last survey, with the outlook for the next six months continuously optimistic. The Index grew from 67,39 base points by 4,04 points to reach 71,43 base points. The digital signage market in Benelux can look back on a satisfying year 2014. […]
New LED video display is expected to enhance the game-day experience at the university's Duane Banks Field. […]
The company has simplified 4K Ultra HD integration by offering multichannel digital audio and surface-mounting with the new switcher. […]
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XTD could be one to watch in the increasingly popular outdoor advertising sector. The group say it has the world's first, designed-for-rail, across-track digital video system. The technology includes billboard-size LED television screens, coupled to high-definition sound, to broadcast all forms of content to metro train commuters. […]
Three full motion Media Eyes will dominate Birmingham’s rail, retail and business hub. In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September. […]
Mayor Nutter allowed controversial 3-D animated billboards to come to Center City, Thursday, after negotiating for amendments on how the displays will be regulated. […]
The large, commercial-grade displays offer a USB media player and LED-backlit technology. […]
Reflecting on the Integrated Systems Europe (ISE) event in Amsterdam and more recently Digital Signage Expo (DSE) in Las Vegas, I’m struck by the evolution of video delivery. IP streaming is enabling integrators and end users to utilise video in new and compelling ways. […]
The Type Doctors. Dr Nadine Chahine is a type designer at the foundry Monotype who focuses on the science of legibility. Dr Bryan Reimer is a scientist at MIT’s AgeLab who researches distracted driving and the impact of in-car interfaces on drivers. […]
Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays. Alongside the window displays, Samsung branding will feature in the department store's interior, including digital screens and extra signage. There is an additional installation that shows off tech innovation over the last 25 years, including a number of Samsung products. […]
