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DOOH Campaigns: Women’s Aid confronts domestic violence with interactive DOOH ads (The Drum)

Women’s Aid has partnered with WCRS and Ocean to create an interactive digital out-of-home campaign, launched to coincide with International Women’s Day (Sunday 8 March). Premiering at Canary Wharf today (Thursday 5 March), the engagement-activated campaign looks to show how we can all make tangible changes in the fight against domestic violence. […]

thedrum.com
Thu, Mar 5, 2015 at 8:14 PM

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CNN: How to get your selfie on a billboard in 45 cities

Want millions of people to like that bathroom selfie? Put it on a billboard. Creative Chatter Communities, a nonprofit that connects charities with donors, has partnered with outdoor advertising company Lamar (LAMR) on a new project that lets you do just that -- well, after your photo has been screened first. […]

money.cnn.com
Thu, Mar 5, 2015 at 8:10 PM

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invidis: Polish Digital Signage business sentiment shows positive trends

The Digital Signage Business Climate Index (DBCI) in Poland has increased since the last poll in November. The index grew from 22,75 base points by 9,10 points to 31,85 base points and remains on a “slightly positive” level. The market participants are currently highly satisfied with the business situation, as over 63 % of the polled companies have stated. […]

invidis.de
Thu, Mar 5, 2015 at 7:12 PM

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The Drum: NY Ad Club members discuss trends to watch in 2015: Amazon media, InMobi, Carrot Creative, and others

As Mobile World Congress wraps-up in Barcelona, members of the New York Advertising Club have weighed in on what they think 2015 has in store. While answered varied, many respondents agreed that mobile is here to stay, and it’s only going to increase in both popularity and ability. […]

thedrum.com
Thu, Mar 5, 2015 at 6:59 PM

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ComQi’s New Six Flags Case Study on Guest Messaging and Promotions

New York, NY (PRWEB) - ComQi highlights Six Flags Entertainment Corporation's, the world’s largest regional theme park company, heavy use of digital signage to meet marketing, sponsorship, partnership and operations objectives. The Six Flags case study focuses on the companies media network of screens at its parks that reach guests in ride queues and high traffic areas. […]

prweb.com
Thu, Mar 5, 2015 at 6:57 PM

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Four key trends in mobile advertising out of the Mobile World Congress (cnbc via yahoo)

An increasing trend in the ad tech space that we saw at this year's conference is data. Companies and marketers are increasingly looking to access data from their mobile campaigns and ad-tech companies are scrambling to present, understand and utilize the massive amounts of data being generated by their platforms. […]

au.finance.yahoo.com
Thu, Mar 5, 2015 at 6:55 PM

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The Drum: Yahoo CEO Marissa Mayer focused on mobile and service integration

Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data. But reaching consumers wherever they may be at any given time demands much richer, multi-layered sets of data. […]

thedrum.com
Thu, Mar 5, 2015 at 6:39 PM

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Why location matters in mobile advertising

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thedrum.com
Thu, Mar 5, 2015 at 6:35 PM

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JCDecaux: Full-Year 2014 Results

A […]

Thu, Mar 5, 2015 at 3:27 PM

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DSE 2015 Booth Field Guide: BroadSign

  Stephanie Gutnik, BroadSign Booth 2513   Why do people going to DSE need to put your company on their Must See list of booths? BroadSign takes DSE seriously and we have a booth/delegation to prove it. Our international sales team, support specialists, marketing crew and department heads will be present to answer product, partner and industry-related questions. […]

sixteen-nine.net
Thu, Mar 5, 2015 at 12:15 PM

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Signage Fail On A Grand Scale

F […]

sixteen-nine.net
Thu, Mar 5, 2015 at 12:00 PM

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Chinese New Year Holiday: LCD TV Sales Recover as Expected, Local Players Gain Share

Based on recent supply chain checks, LCD TV sales recovered during the three weeks of the Chinese New Year holiday, from 2 February to 22 February 2015, unlike the weakness we saw during the same period in 2014. Our preliminary estimate is that LCD TV sales volume totaled 3.7 million units, a 4% increase Y/Y. The positive results were basically in line with most TV makers’ expectations. […]

displaysearchblog.com
Thu, Mar 5, 2015 at 10:36 AM

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DSE 2015 Booth Field Guide: Philips

Stephen Shao, Philips Booth 1624 Why do people going to DSE need to put your company on their Must See list of booths? With DSE being our biggest event of the year, we’re pulling out all the stops. We’re showcasing all of our latest technology, demonstrating how they look in real world applications. […]

sixteen-nine.net
Thu, Mar 5, 2015 at 9:42 AM

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This Billboard “Heals” Domestic Violence Victim’s Bruised Face As Passers-By Take Notice (bustle)

A single image can speak volumes if used to its fullest advantage. This Sunday, Feb. 8, the world will celebrate International Women’s Day — but one group has already taken the initiative and planted that seed of change early. […]

bustle.com
Thu, Mar 5, 2015 at 9:40 AM

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Testing: a cure for headaches

Staging and testing projects prior to deployment is an important yet often overlooked element of a successful digital signage installation. Our support staff regularly receive calls from installers having interoperability problems with systems that weren’t tested. They call us when they’re on-site, taking things out of boxes and trying to make them work. […]

Thu, Mar 5, 2015 at 2:31 AM

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