Zipps Sports Grill caters to customers by offering a video wall that displays multiple sports games on separate screens or one game on a large display when grouped together. […]
AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]
A small, but significant, number of major global marketers are aggressively leaning into data-driven omnichannel marketing, pioneering a trend that is not going anywhere anytime soon. […]
Barco projection technology aided the Canadian new media and entertainment studio in creating 'The Staircase of the Muses' for the exhibition. […]
The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]
A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]
Using an array of movable digital displays, Zipps Sports Grill creates a sports viewing experience unlike anything its neighboring bars offer. […]
Users can quickly manage and organize stories within a simple, form-field approach, powered in the cloud and presented in a touchscreen kiosk interface. […]
Both traditional OOH media and digital signage will help build awareness leading up to the National Park Service centennial anniversary in 2016. […]
Atlanta-based digital media marketing development firm specializes in fabrication of interactive indoor and outdoor LCD/ LED digital signage displays. […]
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JC Decaux is now the largest outdoor advertising company in the world . Decaux is a relatively young company and you only need go back 60 years to the time when it was a gleam in the eye of one Jean-Claude Decaux. Then the French state was taking a heavy hand with roadside bill boarders, calling them a 'blight'. […]
First, it could spur new types of contextually targeted deals or recommendations. "The watch as a new form factor opens the door to offering shoppers additional information with instant access and no phone out (if done right), even if it's just a micro bit of information, such as the aisle number of the next item on their list. […]
Clear Channel Outdoor Holdings (NYSE:CCO) major shareholder Iheartmedia, Inc. bought 2,172,946 shares of the stock in a transaction dated Thursday, April 2nd. The stock was purchased at an average cost of $10.20 per share, with a total value of $22,164,049.20. […]
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. […]
