SXSW: Five first impressions
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Wed, Mar 18, 2015 at 7:41 PM
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The Sahara Hotel and Casino is legendary for a reason. That bawdy stalwart at the north end of the Las Vegas Strip had as epic a run as any resort with the good fortune to see the reign of the Rat Pack. But if there’s one thing that Sammy, Frank, and Dean cherished more than a tender ballad, it was a solid second act. […]
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VIA Technologies shows the latest in commercial-grade Android digital signage players at DSE 2015, including demos of the new VIA ALTA DS 2, which runs dual displays in extended mode and 4K playback on a single display. “The flood of cheap Android signage devices onto the market has caused an untold number of headaches for many players in the industry because of their poor quality, software incompatibility, and non-existent vendor support,” comments Richard Brown, VP of Global Marketing, VIA Technologies, Inc. […]
With the expansion of the international terminal and the addition of new restaurants, shops, and a duty-free area, the airport was looking to further enhance the space with visual elements that were both eye catching and informational. As a new section of the airport, it was imperative for the Montréal–Trudeau to provide wayfinding signage to travelers. […]
NEW YORK -- Kinetic, the world's largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. […]
ShoppingCity Seiersberg, one of the largest shopping malls in Austria, has installed 12 touchscreen wayfinding kiosk units that are helping daily crowds find their way around the big footprint venue. The set-up also builds in NFC, so visitors can tap phones and generate loyalty rewards and grab promo offers. […]
NEW YORK, – The Digital Place Based Advertising Association (DPAA) announced today that Vengo has signed on as the latest company to join the association. Vengo's flagship product is a new-age, vending machine that engages consumers at the point-of-purchase with interactive content and video advertising messages for brands available for purchase in the machine. […]
Microsoft has confirmed its new Windows 10 operating system will be made available free to developers working on the low-cost Raspberry Pi micro PC board. The Pi 2 is among a series of small footprint Internet of Things, or IoT, devices that will be offered a version of the new OS. […]
The 52-square-foot interactive wall at UCSF Medical Center at Mission Bay in San Francisco recognizes passersby to activate an "attract mode. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For December 2014, Spontini in Italy was voted the Winner for their experiential & interactive campaign. […]
The new digital displays can be used for fan engagement and marketing in multi-purpose arenas and gymnasiums. […]
The handbook provides an overview of the formats available in every environment across the U.S. digital out-of-home market. […]