Primesight launches #TheUltimateCanvas for the creative community
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pioneeringooh.com
Fri, May 22, 2015 at 2:51 PM
Fri, May 22, 2015 at 2:51 PM
Raw Feed & Search
Friday, May 22, 2015 Fri, May 22, 2015
Ocean introduces Trinity Wandsworth digital billboards with four brand partners (posterscope)
Ocean has expanded its premium London portfolio with the launch of two brand new high-definition digital screens in Wandsworth, its first out of home location south of the River Thames. Renault, Sky Sports, 3 Mobile and Heineken are the launch partner for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent areas of Chelsea, Fulham and Sloane Square. […]
pioneeringooh.com
Fri, May 22, 2015 at 2:48 PM
Fri, May 22, 2015 at 2:48 PM
FEPE Delivers Audience Measurement for Digital Out-of-Home
The global association of outdoor advertising companies announced it is joining with several industry leaders to develop the first standardized approach to measurement. […]
digitalsignageconnection.com
Fri, May 22, 2015 at 11:19 AM
Fri, May 22, 2015 at 11:19 AM
LG Electronics and CNN Airport Network Expand Digital Signage
A new installation is underway at San Diego International as well as upgrades at two Texas airports. […]
digitalsignageconnection.com
Fri, May 22, 2015 at 11:07 AM
Fri, May 22, 2015 at 11:07 AM
16:9: One World Trade Center’s Digital-Filled Observatory
Photo: Jake Dobkin, Gothamist The 102nd floor deck on top of the new World Trade Center building in lower Manhattan – the building that went up next to the footprint of the two towers brought down on 9-11, opens as an observatory next week. It’s a $32 elevator ride to go up and have a look around, but there’s a lot more going on that just a view. […]
sixteen-nine.net
Fri, May 22, 2015 at 10:55 AM
Fri, May 22, 2015 at 10:55 AM
16:9; Indoor Positioning Using Nothing But LED Lighting
This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. […]
sixteen-nine.net
Fri, May 22, 2015 at 9:24 AM
Fri, May 22, 2015 at 9:24 AM
16:9: Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey
Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big firm. […]
sixteen-nine.net
Fri, May 22, 2015 at 8:59 AM
Fri, May 22, 2015 at 8:59 AM
The old billboard gets the flick as digital OOH advertising takes over (cmo)
Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies. Facial recognition, augmented reality, beacon technology, real-time temperature parting and programmatic platforms are just skimming the surface of what is possible by way of DOOH advertising. […]
cmo.com.au
Fri, May 22, 2015 at 1:43 AM
Fri, May 22, 2015 at 1:43 AM
invidis: Ad sales house Goldbach launches Prime Screen by packaging DooH, Online and TV
Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of Out-of-Home or as part of a multi-screen package. Three out of four leading European Out-of-Home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. […]
invidis.de
Fri, May 22, 2015 at 1:41 AM
Fri, May 22, 2015 at 1:41 AM
BBC: Food shop tries to trick Moscow police with digital billboard ad
Last year, Russian banned imports of meat and cheese from the European Union, but one Moscow delicatessen has come up with a novel way to advertise its remaining wares, it seems. The Don Giulio Salumeria on ritzy Malaya Bronnaya Street was one of several shops to suffer from the ban - itself retaliation for Western sanctions over fighting in Ukraine - so it turned to an advertising company. […]
bbc.com
Fri, May 22, 2015 at 1:36 AM
Fri, May 22, 2015 at 1:36 AM
This “Girl Detection Billboard” Only Advertises Beer to Women (eater)
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eater.com
Fri, May 22, 2015 at 1:30 AM
Fri, May 22, 2015 at 1:30 AM
Advertising Standards Canada upholds ruling against Friends of Science billboard
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globalnews.ca
Fri, May 22, 2015 at 12:55 AM
Fri, May 22, 2015 at 12:55 AM
Thursday, May 21, 2015 Thu, May 21, 2015
Tips for negotiating OOH ad buys
If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]
oaaa.org
Thu, May 21, 2015 at 8:00 PM
Thu, May 21, 2015 at 8:00 PM
Out of Home Advertising Up 4.7% in Q1 2015
O […]
oaaa.org
Thu, May 21, 2015 at 8:00 PM
Thu, May 21, 2015 at 8:00 PM
APN News & Media pushes integrated offering to media buyers in Upfronts style event (mumbrella)
APN News and Media looked to push the power of its combined print, outdoor and radio assets in its first ever upfronts-style presentation last night bringing all its assets together. […]
mumbrella.com.au
Thu, May 21, 2015 at 6:11 PM
Thu, May 21, 2015 at 6:11 PM