Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
Signage Editor can be used to create, schedule and update signage content to multiple signage displays at multiple locations. […]
Media comment is already frenziedly telling us that we're in uncharted political waters and that no single party will have an operating majority, so wholesale political horse-trading will follow. And it's a very good time for some media owner revenues - notably out-of-home and the newsbrands. […]
The large-format digital billboard company that operates in Toronto, Montreal and Vancouver has a total of 24 digital billboards. […]
The Southeast Overtown/Park West Community Redevelopment Agency has delayed its vote on plans for an electronic billboard tower that could grant millions in incentives to the Miami agency in exchange for approval. Developer Michael Simkins compares his proposal for the Miami Innovation Tower, a 633-foot advertising tower with flashing LED billboards, to the Gateway Arch in St. […]
Interactive digital signage firm media mea has introduced its new MEDi Digital Totem — designed to look "like a work of art," but with "an industrial heart" — according to a company announcement. […]
Beautiful things aren’t always fragile. The new MEDi Digital TOTEM from media mea looks like a work of art, but has an industrial heart - designed, engineered and manufactured to handle all the bumps, knocks and spills that are part of busy public settings like malls, larger retailers, airports, campuses and convention centers. […]
As a CMO you must regularly test, benchmark and revise your investments to find the magic media mix that demonstrates ROI. While the “connected home” was once thought to be the future, it’s the connected consumer who has transformed retail marketing. Fueling today’s on-the-go shopper are all-time low gas prices and reduced unemployment at 5.6%, a six-year low. […]
Some of the largest retailers have been looking at augmented reality (AR) for years as one of those technology advancements with huge potential to reach shoppers who are constantly on their mobile devices, aiming to connect with shoppers while either in the store, or even while outside the store to bring them into the store. […]
Outdoor media provider, APN Outdoor, has announced that the final market in its Eastern Seaboard XtrackTV offering will be available for sale in the coming weeks with the Brisbane network to go live in June, this year. APN Outdoor will be expanding its digital rail network, XtrackTV, into the Brisbane market following the successful launch in Sydney and Melbourne last year. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]
Setting yourself apart in the specialized field of digital signage is no easy task. But Miami-based Intermedia Touch — with expertise in video walls, interactive displays, LED signs, directories, wayfinding, custom software and three-dimensional projection mapping — has developed a comprehensive custom approach to ensure that every aspect of a client’s vision is realized. […]
ERIE, Pa., /PRNewswire/ -- The TV Sign has created an easy to use digital signage solution that will save businesses money while increasing sales. This simple solution is a mini-computer that plugs directly into the HDMI input on any TV and updates the signage created on the drag and drop Signage Editor via the internet. From anywhere in the world the drag and drop Signage Editor can be used to create, schedule and update signage content to multiple signage displays at multiple locations. This is an incredibly powerful solution that usually costs thousands of dollars that has been conveniently wrapped up as an SaaS (Software As A Service) with a low monthly fee of $50. […]
Automation & Creativity. The rise of programmatic technologies have created opportunities and challenges for every player in the marketing and media ecosystem. Businesses are restructuring, sales teams are evolving, and the knowledge and skill sets required for success have changed dramatically. […]
As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end. […]
