One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
MedStar Franklin Square Medical Center is deploying cell phone charging kiosks with integrated digital signage for patients and visitors. […]
The article was first published on Campaignlive John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat. He has been tasked with delivering "effective, creative and best-in-class" media planning, and will report into Dan Hagen, the chief strategy officer. […]
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At the center of the shift to mobile is the app economy, granting consumers greater control over their lives with on-demand access to just about anything, better retail experiences and innovative media opportunities. The app economy that begun in mobile will soon extend into wearables, automobiles and connected TVs. […]
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Digital Menu Boards have been one of the top three use cases for digital signage in the past years. Mc Donald’s is no exception to this rule. Interesting enough adaption of DMB’s vary enormously between national entities. […]
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New company creates a single source for delivering an integrated digital experience across any device — from digital signage to in-room TV to mobile. […]
Billboards remain the most common form of out of home advertising. […]
Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]
AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry. […]
Developers of the $375 million arena behind New York-New York on the Strip have signed two major global brands — Toshiba and Coca-Cola — as founding sponsorship partners for the venue that is scheduled to open in April 2016. […]
The DSrupted 2015 website is now live, the agenda is out and ticketing is live for the event, Sept. 16th in Toronto. We’re pulling together our speakers and already have commitments from a couple of really, really good ones. […]
