Leveraging the insights produced will result in superior message relevancy, which will have a measurable impact on consumer behavior. […]
The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]
Paris, 29 April 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]
Paris, – JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]
I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. […]
Environmental conditions such as heat, cold, dust, sunlight and moisture have a big impact on both the performance and effectiveness of outdoor digital signs. I am still trying to find a city that offers a consistent 70-degree dehumidified environment year-round to live in, but that sounds more like wishful thinking. […]
If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. […]
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]
The UK is the most innovative market in terms of creativity, technology, research and application of digital out-of-home advertising. That’s why we at Pikasso were very enthusiastic to host a conference with Mike Baker, a recognized expert in the Out-Of-Home field, with more than 25 years of experience in the sector. Mr. […]
NEW YORK, NY — A new study by the ANA brings to light two issues that impact digital out-of-home media sellers, and exposes significant relationship issues between brand marketers and their ad agencies. Are Ad Agencies Losing Relevance? […]
UNITED KINGDOM — Shoppers around the world now expect multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a significant increase from the 2.8 devices reported in 2014. […]
The new network follows the Scentre Group's decision in August last year to move its internal signage business from Ooh!Media to its internal team, Brandspace. The Westfield SmartScreen Network consists of 1200 interconnected digital screens, and builds on the company's current internal media platforms including its large format 'Digital Spectacular' screens. […]
Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]
The new state-of-the-art display is energy-efficient and features seamless, high-resolution picture quality. […]
Technology, it’s always changing and always being taken to the next level. As technology furthers itself the need grows more. Currently, everything is turning digital. […]
