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MediaPost: Programmatic Efficient, Effective, Economical

O […]

mediapost.com
Tue, May 26, 2015 at 8:33 AM

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Digital Billboards. Do Smaller Cities Need Them? (daktronics)

Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. […]

blog.daktronics.com
Tue, May 26, 2015 at 8:31 AM

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InfoComm Profiles: Why Do You Go Or Why Do You Show?

I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. […]

sixteen-nine.net
Tue, May 26, 2015 at 8:27 AM

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NEC looking to develop city of the future with Bristol partnership

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outputmagazine.com
Tue, May 26, 2015 at 2:08 AM

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Key Considerations to Bear in Mind When Adopting a Mobile Out-of-Home Strategy (source – LinkedIn)

Mobile and Out-of-Home are finding great ways to work together to generate trackable, measurable results. There is little doubt that out-of-home ads will be better geared towards generating mobile traffic as time goes on. When considering a mobile out-of-home campaign there are a few things that I would consider before implementing. […]

linkedin.com
Mon, May 25, 2015 at 11:37 PM

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Speaker presentations from 2015 OAAA/TAB National Convention + Expo (free downloads)

Nancy Fletcher, OAAA; Mark Boidman, Peter J. […]

oaaa.org
Mon, May 25, 2015 at 6:19 PM

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Out-of-Home Marketing Association of Canada Announced 2014 OOH Award Winners in the CPG Category

The winning campaigns are: Beverage: Labatt Breweries of Canada, Corona Extra, creative by Zulu Alpha Kilo and media by UM Food: Wrigley Canada, Excel, creative by BBDO and media by MediaCom Health & Personal Care: Novartis Consumer Health, Buckley’s, creative by Saatchi & Saatchi and media by MediaVest. […]

omaccanada.ca
Mon, May 25, 2015 at 4:25 PM

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The Real World: Posterscope’s monthly OOH ad market update, May 2015

The Real World is Posterscope’s monthly out-of-home ad market update that features the latest facts and figures, new industry developments and some great OOH campaigns. […]

slideshare.net
Mon, May 25, 2015 at 4:07 PM

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Effect of OOH on transport explored by KBH study (outputmagazine)

KBH On-Train Media has published research that shows that 48 percent of rail users have subsequently engaged with out-of-home advertising that they have seen while travelling. The study suggests that a rise in smartphone use on trains is a significant factor, with 92 percent of respondents owning such a device and ninety percent of them using it while travelling. […]

outputmagazine.com
Mon, May 25, 2015 at 4:05 PM

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Ask the Board: Effect of Consumers’ Behaviors on Digital Signage

What change in consumers’ behaviors is having the biggest effect on the digital signage industry? […]

digitalsignageconnection.com
Mon, May 25, 2015 at 3:52 PM

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OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. […]

oaaa.org
Mon, May 25, 2015 at 2:25 AM

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Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]

Mon, May 25, 2015 at 2:24 AM

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Videos of the best recent outdoor ads from around the world (bestadsontv)

Look for the ones marked OUTDOOR, Ed. […]

bestadsontv.com
Mon, May 25, 2015 at 2:13 AM

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16:9: Digital Signage Software Maker RDM Moves Into New Digs

Here’s the new world HQ for Real Digital Media in Sarasota, Florida. Ken Goldberg sent along pix of the building part of the company moved into this week. The company also has developers in nearby St. Petersburg and more technical people over towards Orlando. […]

sixteen-nine.net
Fri, May 22, 2015 at 4:52 PM

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Primesight launches #TheUltimateCanvas for the creative community

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pioneeringooh.com
Fri, May 22, 2015 at 2:51 PM

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