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MediaWeek: Beastly Advertising Week Europe shows an industry in rude health

This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Now in its third year, AWE promotes itself as a "hybrid of inspiring thought-leadership featuring the world’s best and brightest with engaging special events that galvanise targeted constituencies". […]

mediaweek.co.uk
Sat, Mar 21, 2015 at 2:44 AM

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The Drum: My top three picks for Advertising Week Europe – by AOL’s Graham Moysey

On my commute to work last week, my eye was drawn to this year’s campaign for Advertising Week Europe (23-27 March). Featuring the inspirations driving some of the creative industry’s biggest and brightest minds, one quote that really stood out for me was from Hearst Magazines' Anna Jones: “Turning the expected into the extraordinary. […]

thedrum.com
Sat, Mar 21, 2015 at 2:41 AM

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Oreo, Chupa Chups and Samsung Capitalize on Europe’s Solar Eclipse with DOOH Ads (creativity-online)

Brands That Are Round in Shape, and Others, Get in on the Act. An almost total eclipse of the sun in Western Europe this morning prompted a flurry of tactical marketing activity from brands -- particularly the circular ones. […]

creativity-online.com
Sat, Mar 21, 2015 at 2:32 AM

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The Drum: Preparing for a connected future: Exploring technology in the internet of things era

Kinetic Worldwide, WPP’s out-of-home media planning and buying agency, recently brought the industry together for Moving Minds 2015, showcasing the latest in technology and media innovation and exploring how these relate to the physical world around us. […]

thedrum.com
Sat, Mar 21, 2015 at 2:28 AM

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liveposter: Five DOOH advertising trends in 2015

Why dynamic digital OOH needs to attract the mass market. This year we will see a change in attitude towards dynamic DOOH advertising. Already 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015. […]

Sat, Mar 21, 2015 at 2:13 AM

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APN Outdoor Grows Fast In Fast-Growing Market (fnarena)

- Stock has re-rating potential. - Wins Sydney Airport T2 contract. - Debt vs earnings ratio to fall. […]

fnarena.com
Sat, Mar 21, 2015 at 1:57 AM

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campaignlive: DOOH Campaigns: Oreo eclipses The Sun in celestial stunt

Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. The campaign, which was devised by PHD and Talon Outdoor with creative by FCB Inferno and Drum, is part of the global "play with Oreo" campaign. […]

campaignlive.co.uk
Sat, Mar 21, 2015 at 1:56 AM

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DOOH Campaigns: ‘Run All Night’ release in UK, Ireland, Lebanon and Brazil

By GrandVisual. Run All Night is a new action thriller film starring Liam Neeson. The Warners film employed an international multi-format Digital out of Home campaign running in UK, Ireland, Lebanon and Brazil to promote its release. […]

grandvisual.com
Sat, Mar 21, 2015 at 1:49 AM

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DOOH Campaigns: JCDecaux and Exterion networks — ‘Get Hard’ release

By GrandVisual. The latest comedic film from Warner Brothers, starring Will Farrell and Kevin Hart was supported through a multi-format digital out of home campaign ahead of its March 27th release. […]

grandvisual.com
Sat, Mar 21, 2015 at 1:44 AM

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Screenmediadaily: DOOH Advertising Entices Travelers at London Stansted Airport

By SMD Editor. Itsu’s Heart Healthy DOOH Advertising Tempts Hungry Travelers at Peak Departure Times. UNITED KINGDOM — Eye Airports has partnered with itsu, a UK-based restaurant chain focused on heart healthy cuisine, to entice hungry travelers with a strategically timed digital out-of-home (DOOH) campaign at London Stansted Airport. […]

Sat, Mar 21, 2015 at 1:16 AM

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DOOH Campaigns: The Mirror eclipses The Sun — Ocean Outdoor

The Trinity Mirror used the solar eclipse as an opportunity to show case their reader numbers in comparison with The Sun, thereby demonstrating that they are “eclipsing The Sun”, on digital out of home. […]

oceanoutdoor.com
Sat, Mar 21, 2015 at 12:58 AM

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AdWeek: Oreo Times DOOH Ad Stunt Coincided with Solar Eclipse (video)

Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies. In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself. […]

adweek.com
Sat, Mar 21, 2015 at 12:22 AM

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ArmorActive Intros Enterprise Tablet Pro for Microsoft Surface Pro 3

ArmorActive announced its participation in the Microsoft Designed For Surface Program with the introduction of the new Enterprise Tablet Pro - Surface Pro 3. […]

digitalsignageconnection.com
Fri, Mar 20, 2015 at 9:40 PM

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APN Outdoor launches two new digital billboards in Sydney

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oma.org.au
Fri, Mar 20, 2015 at 5:55 PM

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Australia: oOh! Media aims for the head in neuroscience study, APN Outdoor goes broad with new research

The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails. […]

stoppress.co.nz
Fri, Mar 20, 2015 at 5:47 PM

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