Australia: Adshel to deploy beacon technology across outdoor advertising panels nationally (cmo)
Outdoor advertising company hopes the technology will allow advertisers to send more geotargeted and contextually relevant messaging to consumers. Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space. […]
Mon, Mar 2, 2015 at 12:04 AM