Clear Channel Outdoor has partnered with the Florida Department of Transportation’s “Drive It Home” campaign, with the unveiling of the new VIP celebrity billboard. The unveiling took place during the recent press conference announcing Aric Almirola of Richard Petty Motorsports to the team. […]
What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about a major mall in a tech hotbed, in a city few people groan about having to visit for a business trip? […]
In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution NEW YORK, June 1, 2015 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
The geeks at Engadget have put put one of Intel’s new Compute Sticks through testing, and come back with a resounding shoulder shrug. “The Compute Stick,” concludes the review, “shows that Intel can build an entirely new form of computing device, but it fails to prove why anyone would want one. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. […]
Exposure to outdoor advertising is rising. The amount of time people are exposed to outdoor advertising increased by 1.2% between 2010 and 2014, from 106.0 to 107.2 minutes a day. […]
[…]
[…]
[…]
Today, there are 5,500 electronic signs—a small portion of the total 400,000 billboards nationwide. But, according to the Outdoor Advertising Association of America (OAAA), these fancy billboards could prove to be of outsized importance down the road, especially in the case of emergencies. […]
In the past six months 20 (twenty!) huge companies have called media agency reviews. At least $US25 billion in spending is currently up for grabs. Media reviews let brands reassess their ad spending, often by offering those contracts out in a competitive bidding process. […]
Denver-based signage software firm Four Winds Interactive got a nice little nod recently from the tech-centric market analysis firm Gartner, listing it among a tight selection of Cool Vendors for Content Management for 2015. […]
Over the last few months Berg Insight has been looking closely at the market for Digital Signage. This is a category of connected devices that each one of us is in contact with almost daily and includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. […]
Here’s Jeff Dumo, one of the partners in the Silicon Valley-based creative shop Array Interactive, on why he’s heading to Orlando for InfoComm. Jeff is one of the speakers on the the opening day of the digital signage solutions summit. 1 – How many years have you been going to InfoComm? […]
