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Kinetic Names Charlotte Birley Head of Kinetic Active in Asia

Experiential Marketing Specialist to Help Transform OOH. NEW YORK, /PRNewswire/ -- Kinetic, the world's largest and most innovative out-of-home marketing specialist, has appointed Charlotte Birley as Head of Kinetic Active in Asia. Kinetic Active is the newly launched full-service creative and production division of tenthavenue's Kinetic Worldwide. […]

prnewswire.com
Mon, Mar 23, 2015 at 6:50 PM

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Are marketers unaware of OOH advertising’s digital capabilities? (essentialretail)

The out-of-home advertising industry can offer brands various digitally-led ways to reach new audiences, but a new report suggests marketers are unaware of its potential. Innovative technologies such motion detection, contactless and NFC/QR codes have been cited by UK marketing professionals as among the most exciting methods for reaching new audiences, according to a new study. […]

Mon, Mar 23, 2015 at 6:40 PM

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DSToday: 3 tips to make your digital signage business grow

By Noah Simpson, The digital signage business is currently experiencing significant growth. This is due to the proliferation of new technologies that serve to make the industry more cost efficient. […]

Mon, Mar 23, 2015 at 6:31 PM

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Wisconsin Center District Lights Up With New Daktronics Video Displays

Installation of a new centerhung system is adding more fan excitement to the UW-Milwaukee Panther Arena. […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 3:42 PM

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Digital Signage Expo Stages Successful 2015 Event (DSConnection)

Show achieves new benchmarks for total attendance, number of exhibitors and square footage. […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 3:08 PM

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Navori Labs Strengthens Communications of YMCA of Greater New York

Organization benefits from multi-user efficiency, real-time messaging and more across 26 locations with Navori Labs digital signage network. […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 2:28 PM

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Xtreme Media Digital Signage Powers Screens at Syntel, India

The company's internal communications network is based on an Android digital signage platform and features live streaming of corporate executive messages. […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 2:24 PM

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Ask the Board: Cost-effectively Evaluating Success of DOOH Content (DSConnection)

How can a network most cost-effectively evaluate the success of its content/playlist? […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 12:04 PM

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Paris unveils its new bus shelter

Anne Hidalgo, the Mayor of Paris, and Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux SA, unveiled the new Paris bus shelter on Monday at Place de la Bastille.Paris is replacing its 2,000 bus shelters for the first time in 15 years. […]

Mon, Mar 23, 2015 at 11:35 AM

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A-list celebrities and global creative leaders arrive in London for Advertising Week Europe 2015

Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]

londonandpartners.com
Mon, Mar 23, 2015 at 10:52 AM

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In 2015 the big story for programmatic is brand, not performance (marketingmag)

Advertising Week Europe: Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea? […]

marketingmagazine.co.uk
Mon, Mar 23, 2015 at 10:40 AM

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Aussie Newcomer StratosMedia’s Chrome Signage Product Targets Enterprise Business

When I walk the DSE show floor I tend to wander up to booths for companies I knew little or nothing about, particularly if they’re doing something that gets my eyebrows up a bit. […]

sixteen-nine.net
Mon, Mar 23, 2015 at 10:02 AM

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16:9: Behold The $39 Digital Signage Player

A Texas start-up called Signagely has started marketing its digital signage offer, which ranges from a $159 Chromebox at the top end to a $39 Kindle Fire TV HDMI stick they’ve got working as a basic player. The start-up’s website doesn’t have a lot of detail in it on the company background, or what’s different here. […]

sixteen-nine.net
Mon, Mar 23, 2015 at 9:43 AM

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16:9: Digital Signage Expo Hits New Attendee, Footprint Highs

  Show organizer Exponation has released the wrap-up numbers for Digital Signage Expo earlier this month, saying the trade show hit a new record for headcount and footprint. DSE says it had almost 4,100 attendees, with 42% being end-users (who were the rest???), and more than 1,900 booth bunnies. The 6,000 or so people with badges of some sort came from 60 countries. […]

sixteen-nine.net
Mon, Mar 23, 2015 at 8:47 AM

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Dooh

Why DOOH isn’t Ubiquitous yet? In a little over five years digital out of home has exploded from being a small part of outdoor advertising to quite possibly the most important part of it’s future. […]

Sat, Mar 21, 2015 at 7:24 AM

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