Adam Smith has long been the foremost analyst for UK and global adspend trends. We asked the brain behind much of Sir Martin Sorrell's insights to provide a snapshot of the past three decades. UK advertising media investment is surprisingly well-measured and surprisingly small. […]
HALIFAX, /CNW/ - Astral Out of Home, a division of Bell Media and one of Canada's leading out-of-home advertising companies, announced it is expanding its operations to Atlantic Canada after having been awarded the indoor advertising contract for Halifax Stanfield International Airport. […]
What legal implications may there be for digital signage network operators in the event of a security breach/tampering incident? […]
Two new application-specific models set value-standard for HD video scalers to deliver features and controls required for optimal video display. […]
London Digital Signage Week takes place May 18-22, 2015 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. DailyDOOH Media Summit takes place as part of London Digital Signage Week on Tuesday May 19, 2015. The one day summit will consider impact of mobile technology on other global cities. […]
Christie will exhibit solutions designed to inspire and entertain moviegoers to create a sense of technology-driven wonder with each visit. […]
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MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. […]
The future of retail and digital out of home is all about truly understanding and engaging with a rapidly changing consumer, delivering satisfying, rewarding and value-creating experiences wherever and whenever the consumer wants to buy. […]
TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering. […]
Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it was the first time I’ve seen a vending unit in North America that wasn’t specific to a brand, ie Coke. Again, I’m sure they’ve been around for a while, but a first for me. […]
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The Site Tour digital out-of-home (DOOH) exchange, which began beta testing last month, enables advertisers to serve different ads at different times of the day, and will allow video ads to be served to compatible digital signs, extending television campaigns to outdoor environments. […]
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