I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. […]
As of March 2015, 600 screens in the Netherlands and United Kingdom were operational. […]
Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]
The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]
How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
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Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today. […]
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Measuring Local Audiences. Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]
OVAB Europe Meet & Greet and OVAB Europe Installation Tour / Oxford and Regent Street London: Get to know the OVAB European industry association for all things digital dignage and digital out of home. Meet us at the open Meet & Greet event at this year’s NEC Showcase in London. Get together with the members and discuss the newest standardisation initiatives. […]
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
The in-store digital merchandising provider received top recognition during the 2015 International Digital Signage Awards. […]
